Effective Facebook ad targeting will increase conversions while reducing CPC [Cost per conversion] rate. CPC is a valuable metric for digital ads. So, whom do you target for your next Facebook advertising campaign launch? It will depend on your business maturity and goals.
If you find Facebook ad management challenging to handle busy business development activities then hire professionals. Australian Internet Advertising is a popular FaceBook advertising agency that can help you increase your ROI from digital ads. Here is how they will choose the target audience and campaign type.
Create a custom audience
Warm audiences are the ones that have interacted with your brand. With warm audiences, you can target your next campaign. They are aware of your brand and can get ready to upsell or accept a special discount offer.
- Custom audience from the existing customer's email list. Start with loyal customers and then to warm leads that did not convert.
- Custom audience from site visitors. Facebook pixel feature allows reaching them. Start with purchasers and then ones who abandoned the car.
- Custom audiences from users engaged with your Facebook page through your posted content or videos.
Create lookalike audiences
With a list of custom audiences allow Facebook to find more lookalike audiences. Warm leads will help to create a lookalike audience but these are still cold. You need to create a campaign to establish your brand credibility and build trust. Creating how-to content or videos that can resolve their pain points can be worth it.
Create a target group from scratch
New business owners will not have sufficient customers or site visitors to Facebook user engagement. You can use Facebook targeting feature and create a group based on demographics, location, interests, behavior, connections, status, etc. Create a campaign to earn their trust first through educational ad promotion and then try to convert. You will need to –
- Target Facebook pages of competitors and influencers using Facebook Interest features because they have lots of followers and loyal fans.
- Choose events & publications to attract customers that attend big conferences or are followers of major industry publications.
- Find out customers' spending habits on complementary of similar products.
You can see it is not so hard to find your Facebook target for the next ad campaign. Understand your goal and tap existing customers and flowers. Build a relationship before you share the valuable offer.
Layered targeting strategy on Facebook
Facebook offers multiple targeting options, which are divided into three main categories including behavior, interests, and demographics. However, things get granular because each category is sub-divided with lots of options for narrowing. You need to get extremely precise with your layered targeting strategy.
For instance, under demographics target parents and narrow it precisely to parents with kids. For more precision target relationship status and to narrow further you chose the job industry. You see combining the targeting layers you chose to target a single working parent with a kid.
Under interests, you can target those interested in hillside vacations and under behavior precisely target frequent international tourists. Every time you need to add a layer click ‘Narrow Audience’. You see, if you are in a mountainside resort that offers childcare programs then create an ad that precisely targets single working parents who travel frequently and love hillside vacations.
