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Learning how to optimize your content for Search Engine Optimization is critical to conversion, accounting for 87.76% of the desktop market share in June 2021, Google continues to dominate the search market. This really sends us a very clear message. If we want our target audience to find us, we need to optimize our content for Google's ranking algorithm.

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The benefits of good SEO include increased traffic and conversion rates, lower bounce rates, improved search results, and improved findability.

Drive Your Strategy with Data

Collect as much data about your network traffic as possible. Note the pattern. When do people visit your website? Have people clicked on your CTAs?

How can you optimize your web copy to get the most engagement? Generating user behavior reports is a great way to understand what is and isn't currently running on your website.

Do Keyword Research

When we think of SEO, keyword research is usually the first thing that comes to mind. Keywords are the foundation of SEO. You will benefit greatly from learning to conduct thorough keyword research.

You can use the Keyword Tool to find the best keywords for your demographic. I recommend creating your own custom keyword lists that you or your copywriters can reference when writing business content.

Create Value-Filled Content

The content is not just to fill the space. Your content should be full of value. Meaningful content drives participation and can help capture the “show of hands” I wrote earlier. If your brand has built a reputation for delivering unique, high-quality content, you're in a great position to attract loyal fans.

Web page, or article try to optimize everything from the keywords in the content to the length of each blog post. In general, I think blog posts should be at least 300 words in order to rank well in search engines. The perfect length for SEO HubSpot approximations is between 2,100 and 2,400 words.

Use and Earn Quality Backlinks

Links can have a significant impact on your search ranking and SEO. Include links to reputable, authoritative websites and publications. If you can have other high-quality networking platforms link to your website, all the better. Powerful backlinks can not only increase credibility but also help you improve search engine rankings.

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