Disclaimer: This is a user generated content submitted by a member of the WriteUpCafe Community. The views and writings here reflect that of the author and not of WriteUpCafe. If you have any complaints regarding this post kindly report it to us.

Today, people spend most of their time on their smartphones. Popular players in the market outsource BPO services because of the growing need for inbound support staff and availability of impeccable customer support, 24/7. They leave no stones unturned when it comes to keeping their customers satisfied, turning each enquiry into perspective leads.

Outsourcing can complement the services you already provide, beef up customer service, and broaden your horizon as a marketer. If you want to convert enquiries into sales, here are a few things to keep in mind.

Use chat support if the young customer segment is your target market 

Chat support provides the fastest way to access customer care service to a customer. Especially Gen Y prefers chat support way more than voice-based support. It is because youths are comparatively more tech-savvy than aged people and have more knowledge of text messaging due to their increased exposure to Messenger, WhatsApp, Google Talk, etc. So, if you target the young customer segment, expedite help with live chat support services because they are patience-less.

Inbound call center support should always be 24/7

Most inbound marketers think that the most challenging task is to get inbound leads. B2B lead generation companies strategize and prepare to follow up with inquiries and convert them to high-quality leads, making it easier for the sales team to convert. From creating a behavior model to prioritize enquiries based on activity level to using other BPO services for lead nurturing, your outsourcing partner carries out numerous processes to convert enquiries to leads and sales. However, customer support must be available 24/7 so that you don’t miss out on any enquiry

Your web chat with screen sharing feature 

On occasions, customers might face problems navigating through your site or have some browser-related issues preventing them from viewing or selecting, or buying a product. Such incidents can cause them to switch to your competitor’s website. But if your web chat feature offers the option to convert the chat session into a screen sharing session, it will be possible for you to fix their issue. Not only will such functionality make the customer experience more suitable, but it will also make an optimistic impression on the customer.

Round-the-clock support 

Unlike BPO, companies are not skilled to run inbound call center processes 24×7. They do not have the workforce and resources to support 24/7 shifts for 365 days. But without that, companies can’t expect to win customers. This is where B2B lead generation companies come into action. They have quality audit control teams to check if the lead generation process complies with necessary compliances. Outsourcing services let you access and provide round-the-clock support without infringing your office timing or overloading your internal staff.

Design the right interface for points of communication 

Simply offering 24/7 chat support and replying to enquiries is not sufficient for acquiring customers. You are also required to make every touchpoint eye-catching, user-friendly and convenient to the customers. This requires a thorough understanding of customers’ behavior and competitor analysis. AI-driven solutions and automated support are helpful if you get a large volume of enquiries. For customized responses, human agents are the best fit.

Improve enquiry tracking 

When enquiry processing platforms are integrated with AI answering solutions, it becomes a powerful weapon for your company. This facilitates you to convert most queries into order. You can also address customers quickly and increase the customer experience of buying a product or service from your website.

It is easy to outsource BPO services that cover inbound support and provide you with the scalability to meet the transforming needs of enquirers.

Login

Welcome to WriteUpCafe Community

Join our community to engage with fellow bloggers and increase the visibility of your blog.
Join WriteUpCafe