eCommerce marketing is the practice of creating awareness about your business and the products you sell.
It is also a means to generate sales and create loyalty towards your brand. Some of the strategies used by eCommerce businesses include SEO, pay-per-click advertising, and email marketing.
So, if you are wondering about how to create effective digital marketing strategies for your eCommerce site, here is a list of tried and tested digital marketing strategies you can start implementing right away!
7 Top digital marketing strategies for eCommerce sites
1. Create landing pages that are personalized
Begin by precisely describing your buyers. Then divide those buyers into subgroups.
For example, if you own a women's clothing store, do not just claim that you want to attract women; consider who your target market is.
Some of the questions you could ask yourself, for example, are:
- Are the majority of your clients women?
- Are there any sports or pastimes that they enjoy?
- Are they concerned about problems such as the environment or gender equality?
Creating different formats of personalized landing pages for each demographic group to see what works best for your website is the way to go!
2. An email address database
Who better to market to than customers who have signed up for your newsletters, or even better, customers who have bought products from you? Think about it! These very customers are already loyal to your brand. What’s more, they also welcome your marketing emails.
The best way to create an email address database is to encourage potential customers to sign up for email newsletters from your brand. This database can be used in marketing campaigns to send out offers, flash sales, coupons, etc., for your digital marketing strategy.
As the list gets bigger, these emails can be segregated into demographic groups, just like we suggested earlier.
3. Check to see if your website is made for the go
You have to consider that most people prefer to access websites on their mobile phones on the go. The percentage of people who use a desktop or laptop just to access websites is very less.
Hence, it is imperative to create a mobile-friendly website with a responsive design. This way, your customers will be able to access your website from virtually anywhere.
Having a mobile-friendly website is also one of the top criteria for Google. If you wish to have your website in the top ranks of Google’s search engines, then having a mobile-friendly website is imperative.
4. Use social media to promote your business with advertisements
While your website may be the most important segment of your business, it does not have to be the only segment!
Advertising through social media websites to increase the awareness of your brand is a great idea.
Wondering how to get started? Create business pages on Facebook, Twitter, Instagram, Pinterest, etc. Encourage people to follow you. Make it interactive by including quizzes, live Q&A, photos, special deals, mini-games, and so on.
A social media presence is important if you wish to boost sales and generate revenue for your eCommerce website.
While all of this can be done for free, it is worth considering upgrading to sponsored advertisements to extend your reach further.
5. Do you have any special skills? Share it!
Is there something you are really good at which can contribute to your business? Perhaps, your writing skills?
Why not offer it to publications and bloggers in the form of articles? Many bloggers out there are looking for good quality content.
Writing articles might be time-consuming, and you might even ask yourself “why should I share my skills for free?”
But, consider the trade-off. You will generate awareness about your brand by being published on those websites as a lot of people will be reading about it.
Regardless of whether the site links to your website or not, it is still a win-win situation for both of your businesses as it will generate traffic and create new customers, which leads to more purchases. Isn’t that what we need?
6. Virtual salesperson
eCommerce websites do not have salespersons to suggest products to customers. Therefore investing in building a customized eCommerce site is important.
A great digital marketing strategy would be to make a virtual salesperson out of your website! Your website needs to suggest products in a non-pushy manner to increase the average order amount per customer.
A good AI algorithm will come in handy here.
For example, if someone is looking to buy monsoon umbrellas, your website should also recommend rain boots and raincoats. Or perhaps, different styles of umbrellas.
While the average order per customer may not go up substantially, every bit counts as it all adds up in the end.
7. Generate customer reviews and respond to them
If you have just begun your eCommerce business, it is a great idea to hand out coupons and deals to customers who leave a review after they purchase a product.
Why?
Because, in the long run, reviews increase trust in a business.
People become cautious when a brand has fewer to no reviews, which may lead to a loss in revenue.
We do not want that, do we?
Not only do reviews instill trust, but they also help customers make informed decisions.
Even if you get a negative review, the way you respond to it can turn any upset customer into a happy one.
This will show other buyers that, as a business, you do care about your customers. Upset customers who turn into happy and loyal ones usually talk positively about your brand to other people, which also gets more people to make purchases!
Hence, whether you get reviews on social media, Google or Amazon, listening to your audience can have a positive impact on your business!
Final Words
As you can see, these are the top digital marketing strategies for eCommerce sites. Use them to gain your audience's favour and skyrocket your sales.
It will not just lead to brand awareness but also promote brand loyalty and customer retention.
