Even the most minute of details can contribute to the overall success of clinching new customers or not when it comes to most fields of business. This is why it's so important to maintain a good public image for companies. The more trust they are able to instill in their brand, the likelier it would be that they get new and even repeat business from clients. If you're just starting out as a business owner, here's one thing to consider: Getting yourself a professional letterhead design.
When doing business, the letters you send out will be printed with the inclusion of the letterhead design. It acts as the “official” document material for you and your staff members for most, if not all, company dealings. Bearing in mind your letterhead will be seen not just by customers but also by business associates, the public and the media, it's a wise move to create a letterhead design that reflects your business' core values clearly.
To succeed in doing that, you will need to make sure that your letterhead design has:
Using Images/Logos
It's no secret that our attention can be drawn easily to images. With letterheads, this is no exception too. By choosing to include at least one image of your official company logo, it helps your letter recipient identify who sent the letter. In most cases, they'll know who to contact if they need help verifying any information. Just so that it's more prominent, it is advisable to place your logo at the top (off to one side). Your logo should be displayed in sharp quality so that it's easily deciphered so do make use of editing software and higher resolution images when you're creating your letterhead design.
Including Key Company Details
Just the inclusion of your company logo is not enough. To encourage your target audience to take the actions you need, you'll also need to supply them with convenience. You can do so by including your business contact information into your letterhead design. Unlike your logo, you can place the details either on the top or bottom letterhead depending on your own preferred layout. If there's additional space, you can also consider inserting short slogans of your business that customers can recognise you by. This is because short catchphrases usually help customers associate and connect it to your business.
Design
The necessities and requirements when it comes to the other letterhead design aspects are generally free for you to explore. However, it's recommended that you pick colours or patterns that are related to your business since colour is yet another area that creates association. If your company has “official colours”, making use of them can provide a big help to your brand.
With these factors in mind, you will be able to create a letterhead design that's not only stylish, but can also function as a useful branding tool. Take some time to properly plan out the designs you wish to use and do a few test prints before deciding on the best option.
