The United States is home to some of the biggest contact centers with employees spread across the country. While the demand for offshoring and near-shoring is sky high, the contribution of corporate on-shoring and re-shoring in the USA’s economy can’t be overlooked. Many American businesses make the mistake of outsourcing to overseas contact centers to help cut down costs. Their customer services can significantly suffer due to this, because in the era of hyper-local marketing and localization, your best customer service providers can be a local call center. Georgia call center offers affordable contact center solutions that give your organization the local presence and help build trust among your US-based customers.
Importance of homegrown call centers for US companies
The COVID-led workforce has made us rely on a remote workforce. So, there is little scope for onsite training and face-to-face mentoring when you rely on virtual operations. It leads to training gaps. This gap can be detrimental for your business if your outsourcing partner is from a different country. There will not just be time zone differences but also cultural barriers. Offshore agents fail to understand the needs of your American customers because of differences in culture and lifestyle. Choosing a Georgia call center ensures that both American and overseas clients get the best answering services, back-office support, and outbound sales support for the US and North American target market. When your customers are treated like family, and you can step into their shoes, the customer retention rates increase by multiple times.
How native US agents improve your brand image?
The language barrier is one of the most unfavorable factors that affect business. When customers fail to understand the representatives of make agents understand their problems, they become annoyed. It can result in miscommunication, botched messages across channels and inconsistency in services. Hence, it is better to choose US-based representatives, who speak your customers’ language, understand their requests, resolve issues faster and transmit communication accurately across all channels. Maintaining a consistent and correct brand image is something that your local Georgia based call center partner can help with.
Are US-based call centers affordable?
Contrary to the previous notion, call centers based in the United States are affordable and can provide a higher level of service for high-value clients. If you compare with offshore call centers, the no doubt the prices are higher, but they certainly save onsite training costs, travelling expenses, and unnecessary steps that add to expenses. US call centers have dedicated and shared plans that fit every budget and requirement.
How staying local helps your business?
If you are an American company, using a Georgia call center is perfect for maintaining your brand's local image. If you need better outsourcing outcomes, you should think about hiring a call center near you. When customers connect, they feel like they are talking to a representative from your brand and not any outsourcing provider answering on behalf of you. Therefore, it is beneficial to partner with a business process outsourcing company from the same country as yours.
