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Some time ago I explained how local SEO works and offered some tips to implement it. As you know, this search engine positioning strategy is essential if you have a physical establishment. Because, in that case, it is useless to appear first in Google for everyone but not for potential customers close to you.

But the need to delve into the subject was imposed, since it is a somewhat complex subject. Therefore, today I will explain in more detail how to do local SEO and thus achieve the best results with the public in your region.

What is local SEO?

When I talk about local SEO, I mean all the factors that influence the positioning of your website in Google's local search results ( Google Local Pack ). These results show businesses near the location of the user who performed the search. More specifically, the first 3 (before they were 7), regardless of whether a computer or a mobile device is used.

You will imagine that, with this drastic reduction in the number of local results, it is more important than ever to pay attention to local SEO. Furthermore, 46% of all searches on Google are known to be local. So, when it comes to positioning yourself, the king of search engines takes into account that your company's website is optimized for local search.

So, if you manage to improve your local organic positioning, you will have access to a large number of nearby potential customers, which will increase the benefits of your business. And it is that this type of potential clients suppose a reduction of costs and greater ease at the time of handling sales, returns, transportation, etc. Also, if you have a physical establishment, you already know that they will become repeat customers.

How to improve local SEO?

To improve the local SEO of your online store, you must follow the usual positioning guidelines. But this time enhancing the elements related to geo location.

You can't miss keyword analysis, content and meta tag optimization, or link building. But you also have to include geo location in the images and insert maps, among other strategies that will make it easier for Google to index your store.

1. Local keyword research

Maybe you hadn't bothered until today about finding local keywords. But you will have to if you want to find more clients from your region. How to do it? Using the same tools as always (Google Search Console Ubbersugest  SEMrush etc.) but, this time, starting from ideas that include some local information.

For example, if you sell shoes and your establishment is in Lahore, you can start with search terms such as “cheap SEO Services In Lahore”, “SEO Company in Lahore“, etc. And you can even be more specific, including the name of a street or a famous building near your business. The more geographic keywords you include, and the more specific they are, the easier it will be for Google to rank you among the top local search results. Of course, you must generate content that not only includes these keywords, but also revolves around them as we will see later.

2. Optimize content for local SEO

It is essential that you optimize all the content of your online store so that it adapts to local searches. To do this, you must start including the new keywords in the products, categories, meta tags (especially meta descriptions), URLs, etc.

You also have to geo located all the images you can. In this way, Google will be able to identify where this or that photo was taken. And this enriches the semantics of your site by including geographic content. On the latter, if you can insert a map in the store, so much the better! Another trick is to record videos in your establishment or surroundings, and publish it with geo located tags.

But it is not using any information but to respect the requirements of coincidence NAPE ( N ame , A ddress , P Hone , E mail ). This data must not only appear in the online store, but in all related channels: social networks, directories, citations, etc. This will allow Google to associate you with a precise location since, in addition to knowing where you are, it will take your online store as something relevant and worthy of consideration.

3. Post new content

As we have already seen, you will also have to start publishing on your blog, as systematically as possible, content specialized in local keywords. Continuing with the keywords in the example above, you can write articles called “Where to buy cheap shoes in Madrid?”, “Shoes in Madrid: how to be fashionable in Spain?”, Etc.

In addition, you would want to create landing pages that include information about your business (including NAPE, never forget it) along with the products / services you provide. In them you could add images of the team and clients, a map of your business so that they can find you more easily, etc.

4. Use Google My Business

Another thing that you cannot forget is to use Google My Business. This is the free platform that Google makes available to online businesses to make it easier for them to find them. The most interesting thing it has is the geo location system, which allows you to establish the exact location of your business, as well as a phone number and hours. Hence, it is the best tool to improve local SEO.

5. Hire the best local SEO agency

Currently, you will find many online marketing companies that provide Best SEO services in Lahore for all kinds of businesses. But the truth is that most do not place enough emphasis on geo location. In this sense, the best SEO Services in Lahore .

Why? Because in addition to providing a very diverse package that includes web design, SEO positioning, paid advertising and more, we understand that local SEO is increasingly important. In addition, we have experts in Google Maps that will help you achieve a greater presence on the maps. And thus stand out in all local searches related to the products / services you offer, improve your online reputation at the regional level and guarantee an immediate conversion (in less than 24 hours).

So get in touch with us if you want to improve the local SEO of your store in the shortest time possible. And subscribe to the blog so you don't miss any of our news about online commerce and marketing specialized in and other popular platforms.

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