Instagram has more than 800 million active users. It is a picture sharing app. If people are regular users or occasional users, but their engagement rate is always higher. Almost 70 percent of the audience is already practicing the purchases online. So many business marketers have moved towards Instagram to sell their products and to promote their brand. Here there are guides to grow your engagement rate.
Is the Engagement Rate Significant?
Yes, it is an engagement rate that shows how your audience is involved or engaged in your Product. How much they loved or liked your products, enjoying your brand, comfortable with your services. It builds a positive impact from the surroundings of people who are not following. These positive impressions will lead to attaining many new audiences, and it is the way to gain sales and growth. When the engagement rate improves, then automatically the impression rate will also improve.
How to Calculate My Engagement Rate?
The average engagement rate is 3 percent for the business profile. Two methods calculate the engagement rate though its dynamics as it is regularly updating yet for now. Combining likes, comments, story views, saved posts will create engagement rates. The second was dividing the total engagement rate and the number of impressions. In this case, you don't count followers rate because you have to know the real engagement rate that is who are all involved in your content. And now you may understand clearly whether it is likes, impressions or comments everything matters to the engagement rate.
Analysis of your Performance
There are many tools used to analyze your engagement rate on Instagram. It calculates your daily performance. Here you can become better because you know your mistakes regularly. Google analytics used to measure your performance and used to compare your profile with competitors. As it can collect more data and information about profiles, it helps to correct your mistakes.
Tips To Increase Engagement Rate
Create Engaging stories
In order to improve engagement rates focus on your Story. Make your Story worthwhile to watch.
Showcase your Ambience
People who love your Product or brands always wish to see your workplace like your surroundings, infrastructure, workplace, gym spot, cafeteria. So take a snap and post it on your Instagram story; you can include any story behind your every snap. You can post information by revealing your brands' history and the reason for your brand's name.
Once they follow your brand in their daily lives, they are curious to know about your brands completely. Don't miss this opportunity. Besides, people share their Story to their followers. This will maximize brands' reach. Business profiles can use the chance to buy Instagram Impressions at lowest prices, it will increase attention and get exposure to your brands
Post Behind the Scenes
You can post before and after every moment takes place for your Product. For example, if suppose someone is going to interview you on any social media like Youtube. You can make content with it, just like how you are preparing for an interview. Your outfits, costume and you can express how much you are excited about the interview and can share about this with your followers.
After that, You can add some exciting clips about the interview. It will create an eagerness to watch the whole discussion about you. One of the excellent ways to drive engagement is to post your ad shoot process. People are always excited about the shoot right so you can add the process of ad shoot for your Product.
Showcase How Your Product Works
Many of us are curious to know the preparations for the products in real life. So you can take this as a weapon and post your Product preparing photos. The process involved to make your Product may take a long period and may also have many stages. You may post different stages of pictures to make your products. Besides you can show or introduce your employees to the customers.
Communicate With Your Audience
Exchange your thoughts with your followers to know their opinion. Thoughts will help to improve your products. Make sure to reply to all the comments DM questions you are responsible for every reply. Try to wish or post any greetings for any special occasions that should not be based on religions.
Give a Look-and- Feel For Your Product
Once you launch any new products or have the plan to start with your audience to make them feel happy. Moreover, you may add when you intend to open a new branch or decorate your office. It is nice to give some discounts, offers on your regular customers or can give gifts.
