Throughout the entire history of humankind, our adaptivity has been the major propellant of progress that allowed our society to develop at a rapid pace and eventually reach the stage of digital civilization. In the business world of the early third millennium, adaptivity largely spells the ability of entrepreneurs to take high-tech innovations in their stride and adjust their marketing strategies accordingly. The prize in this resilience test is the realization of big-time aspirations via expanding the clientele and catering to the needs (and even pandering to the whims) of the ever greater number of customers.
E-Commerce as a totally IT-reliant industry has undergone a series of transformations since its inception, keeping abreast of all digital trends that shaped new business and social reality.
PWA E-Commerce Sites: Making up for Deficiencies of Native Apps
First e-commerce stores were websites where anyone who owned an internet-connected desktop or laptop could make a purchase. The advent of mobile phones ushered the era of native apps that customers could download on their gadgets and enjoy extremely satisfying UX. However, with the exponential growth of various mobile devices, the heyday of native apps is drawing to its close giving way to another cutting-edge novelty – Progressive Web App e-Commerce stores.
The current success of PWA technology stems from the inadequacies of native apps. This software has serious limitations, being honed to run on gadgets with only a certain screen size which leaves a large share of users untapped. Moreover, such apps can be obtained only at app stores – a feature that makes their search-engine discoverability almost non-existent. Small and medium business owners find the high cost of their development forbidding – and you have to build two native apps to enable their usage by both iOS and Android-powered devices!
PWA came as the solution to these and a number of other issues sporting remarkable benefits for users and e-commerce ventures.
Top 6 Reasons for E-Stores to Go PWA
Multi-Programming Solutions as a seasoned Progressive Web App development company offers you a list of undeniable assets of PWA sites after reading which you will never ask questions like “Should I build PWA for e-Commerce?”
Flexibility
This is the major boon that attracts proselytes to the PWA cause. After building a PWA, your ability to reach out to your potential users won’t be hindered by the device type, its operating system, or screen dimension. Being a website at its core, PWA can find its way to the widest public possible.
Size
PWAs weigh twice as less as native apps, which is sure to appeal to users whose gadgets are overcrowded with apps of different kinds taking much of the random access memory volume.
Performance
Thanks to the employment of service workers, PWAs load in no time. These silent assistants cache resources, perform synchronization with a remote server, handle offline requests, and do dozens of other things that essentially speed up the agility of PWA.
Offline Operability
Unlike regular websites, PWAs can function in an offline mode. How is that possible? Well, service workers do work miracles! One of the numerous perks these event-oriented scripts usher is the ability of PWA users to run them even under conditions of poor, intermittent, or no internet coverage.
SEO-friendliness
However hard IT experts might try to enhance the discoverability of native apps by making the most of APO (App Store Optimization), they fall utterly short of PWAs. The latter are indexed by search engines and consequently can be found through a simple Google search – the preferable site detection method practiced by users today.
Publishability
To let your native app find its way to the virtual shelves of app stores, your product has to undergo a meticulous and prolonged quality control procedure to get a respective permit. Once you eventually get one, it has to be renewed with each new version (or update) of your app. And should we mention the mandatory registration charge levied by app stores for uploading your app? With a PWA, the merchandise of your e-Commerce store can be made available to consumers within seconds needed to employ a browser and URL.
There is one more important boon for e-store owners. E-Commerce entrepreneurs don’t have to build PWA from scratch or look for a template source. When you have a regular site, you can easily transform it into a PWA e-Commerce WordPress, Shopify, Magento, or any other platform-based online shop.
Timely discerning the plethora of perks this technology offers, many blue-chip companies launched a PWA that substantially added value to their business…
https://multi-programming.com/blog/how-to-implement-pwa-in-an-e-commerce-store
