Writing a diary or journal is one of the most personalized and intimate things that a person can do and can cater to a surprisingly large crowd if you create your own custom diaries and journals sensibly. You need to consider a few fundamental things so that your business reaches your audience the right way. Read on to find out more about what they are and what role each of them plays.
How to Choose Paper Quality
This is the most important aspect of any diary or journal and to deliver a satisfying experience, you must not skimp here. Choose the finest quality paper that goes with your journal and research properly to make the correct choice. There are a few technical aspects to this as well that you need to keep in mind. The first thing is the weight of the paper that you are using. It is generally accepted that the heavier the paper is, the more satisfying it is to write on. However, you must not overdo it either. It should be a balance between the thickness of the overall journal and the number of pages against the weight of the paper.
You can also choose the color and material of the paper depending on the type of use you want to offer your customer. Some personalized journals also allow painting and other artistic work and therefore require much thicker papers. Of course, on the flip side, you also need to avoid any chances of the paper quality getting too low. You may be catering to a budget crowd, but it still should not have issues like ink bleeding as that would spoil any content.
What Print to Go For?
When it comes to journals, you can find a wide range of print styles to choose from. The most used styles include dotted lines, plain lined pages, ruled pages, grids, and of course, blank pages. Traditionally the lined pages are used for writing and blanks are used for drawings, but they can be interchanged by the users. While using blanks to write is not uncommon, some people use grids and lines.
Each style has multiple functions that it can help with, and you must offer each customer what they need. Being a wholesale dealer means you must create options with every style and, if possible, create new and unique journal options to create new trends and boost your sales.
What Binding Styles Can You Make?
Making wholesale journals and diaries means you are catering to every type of demand and that also includes every type of binding that goes with them. Traditionally, diaries and journals can come in all the typical styles, including the glued spine, stitched spine, stapled, or spiral-bound pages. Each type of binding helps create a different look, serves a different purpose, and can create unique options.
For more durability, there are casebound journals that open flat and typically have a combination of stapling and gluing, which is much stronger than their counterparts. Of course, the staples may get loose, and the glue may get dry as time passes but they generally provide a good life. The type of binding you perform and its application varies from the size of the journal to the thickness.
Another unique option that you can offer your clients is string-bound custom journals wholesale. Using the right strong can give your journal a lot of strength and make sure it stays together for a long time. However, you do lose some flexibility in terms of opening the journal or diary flat.
What Kind of Cover Sells?
Aesthetics is a key element in any custom journal or diary you may create, even the ones like promotional journals China. You need to attract the end-user into buying the journal or diary and the biggest impression they get is from the visual appeal of the journal. The most liked and classic style is the popular leatherbound journal look. This can either be created using actual leather or through synthetic materials and printing. However, that is just one of the thousand options that you can come up with simply by brainstorming on this idea a bit.
You can also go for something unique and provide a refillable style cover to continue to use the same cover and simply change pages. Traditionally this is created using real leather and has a high cost but having replaceable papers also extends its life significantly while providing a quality experience. In fact, with things like page dividers or other similar tools, one can even hold multiple journals on that cover which makes it fantastic for many people.
What Size Should It Be?
You have a wide range of size standards that you can work with, but you should also know how to figure out what size would suit what purpose. For example, you cannot offer A7-sized papers in an art journal or diary as they would be too small to work on. The most popular size for personal writing seems to be A5 which is a half-letter size. You could draw in that if you wanted but still carry it anywhere without feeling bulky.
Conclusion
All the factors discussed here carry importance for buyers. When making customized wholesale diaries and journals, you should target your audience according to this information. This way, you can ensure maximum sales and grow your business successfully.
