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After starting as a photo and video sharing site, Instagram has evolved into one of the most powerful advertising tools available today. According to a recent report, 30% of businesses use their maximum ad money for Instagram ads. The issue now is to get the most bang for your buck from Instagram ads. If your users aren't responding to your adverts, it's time to hire the best Instagram marketing company in Kolkata and take their new approaches. We'll look at some of the best ways to advertise on Instagram in this article.
- Make use of Instagram's new zoom function: With Instagram's new pinch-to-zoom function, users can get a closer look at both photographs and videos. If you can pique people's interest with the promise of some interactive material, you might be able to get them to take notice of your photographs when they see them in their feed. These features give businesses a fresh start, giving them a fresh opportunity for ad innovation and finding new methods to stand out among their competitors' uninspired, excessively sales advertising.
- Involve users with Instagram's story feature: Instagram stories are a Snapchat-like feature that allows you to upload an image or video for 24 hours before it disappears completely. Therefore, more people will be interested in your content. If you want to increase brand recall, keep your audience involved by frequently posting using the Instagram stories feature.
- Become more precise with your aim: You have a better idea of who your target audience is. Because Instagram uses Facebook's ad platform's user data, it's not enough to have a presence on the platform. You must know how to take advantage of all of its features to make the platform truly work for you and your company.
- Use the call-to-action button: When creating an Instagram ad, you can place a call-to-action button near the image caption. The call-to-action button is located in the same location as in Facebook ads. You can personalize your call-to-action message by selecting from a menu of options on the button.
If you want to drive the most effective advertisements, hire the best digital marketing services of DotCreative. They can generate the most traffic.
