TikTok was first designed in the year 2017. Initially, the name of this platform was musical.ly, a few years later the name was changed to TikTok. It was designed for both iOS and the mobile device.
In the year 2020, TikTok contains more than 1.5 billion active users every day. TikTok is one of the most powerful tools for all the companies looking to grow their business reach and this is a very big platform to promote potential customers and followers.
In this article, here are some interesting strategies to optimize your advertising strategy on TikTok. This is a very big opportunity to turn your viewers into buyers.
TikTok Influencers
Influencers are one of the essential parts of your brand reach and success. If you want to increase your brand reach for a wider audience and grow your followers count, track influencers relevant to your industry. Search influencers for TikTok who are interested align with your brand and business. Some of the influencers have a wider audience with millions of followers, and some of them are still establishing and growing their TikTok presence. So, make sure to find the right influencers and track their account to gain more knowledge and get new followers.
TikTok Branded Lenses
This is similar to the Snapchat lenses for faces and photos. TikTok branded lens is an ad format to make the changes of face filters and more effects to users for their videos and images. If you use a branded lens for your business brand, you can see the changes of your brand growth. People love to use filters, so make sure to use attractive and eye-catching filters to showcase your brand identity.
Make Your TikTok Channel
If you decide to advertise your brand on the TikTok field, sign in your business account within a second. Then don’t waste your time, start to show your creativity with video or image format. Initially, you can reach a few followers, likes, and clicks. But if you can purchase TikTok likes for your brand, you are able to connect with your targeted audience, this helps to increase your clicks and likes count. Also, keep in mind you are not able to create more than 15-second videos, but you can merge up to four 15 second videos to create one 60 second video.
TikTok Brand Takeovers
Brand takeovers are one of the most trending parts for this platform. They give maximum reach and reach your brand identity for 24 hours. This is a full-screen ad displaying method, when users open their TikTok page it pops up. It is known as “takeover”. It is one of the interesting and growing parts because it allows only one brand in each category to use this type of ads per day. This allows either a 3 to 5 second GIFs or a 3-second video or image. This is one of the most costly and trending advertisements for purchasing options. So, keep in mind to spend your time on this part.
Unique Hashtag Challenges
Hashtag challenges get a ton of viral potential, also this is the responsibility for your social media reach. People love to particle this hashtag challenge. This helps to encourage people to do something unique and different. The mission of the TikTok platform is to enable everyone to be a creator and encourage users to share their passion. Hashtag challenges are the best way.
