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People spend a lot of time on social media platforms and it is no wonder that businesses want to use this to their advantage. One of the most used social media platforms is Facebook, and there are literally millions of people actively online on Facebook at any given time. So the potential for businesses to create brand awareness and find new customers is huge.

Facebook is the ideal platform for small businesses that are on small budgets. While they have the paid advertising and paid promotions, there is a lot you can still do on Facebook to promote your business for free. Facebook is relatively simple to use, however in order to gain the maximum benefits, it is always good to get the services of a well experienced Facebook Advertising Agency in Melbourne to manage your Facebook business page. It will be even more advantageous if the Agency is a Facebook Partner Agency because this means they have the right amount of experience on the subject to help you achieve great things at very little cost.

So, how can you promote your business on Facebook? Here are some tried and tested methods.

Create a business page – A business page on Facebook creates a professional look for your business, rather than a personal profile. Once you sign up, you can add photos, videos, create posts, promote your page and do a whole lot more. It is advisable to enter all relevant data about your business when creating the page. Your partner Facebook Advertising Agency will be able to help you with this.

Update your page with posts regularly – Simply signing up your business account on Facebook is not enough, you need to start actively engaging with people, and to do this you need to post regularly. Any Facebook Partner Agency in Melbourne will tell you that the more frequently you post, the better it is for your business. Getting information on your posts, such as engagement and reach, is very easy through Facebook Insights, and this will help you determine which kind of content creates more engagement and which doesn’t. For convenience, you can even schedule posts in advance using the publishing tool.

Engage with your followers – Engaging with your customers and followers is an important part of creating awareness and familiarity, and trust with your brand. You will need to regularly respond to comments and questions, and even messages sent by your followers, as well as post engaging and interesting content. Being ‘social’ is the key here.

Encourage your fans to promote your page to their friends – One of the best ways to gain brand awareness is through recommendations from friends and family. It creates trust in a brand as people are more likely to trust what is recommended to them by people known to them. Therefore, it is always a good idea to encourage your fans to promote your business page to others, by offering them an incentive such as a discount or special offer for introducing someone new to your business. Creating events is also a good way of getting your followers to invite their friends to it.

Facebook Advertising – Any Facebook Advertising Agency will tell you that Facebook ads are one of the most successful ways in which to promote your products and services. You can create ads and target audiences using specific demographics such as age, gender, interests, hobbies, location, etc. This means your ads are highly targeted. You can also easily track and monitor the progress of your ads through the analytics tools.

Write compelling content – Content that is relevant to your business, and that is interesting and informative is the best way to create engagement with your followers. Ending posts with a question and creating contests and offers are also great ways to create engagement.

Use Facebook Groups – Build a community around your products or brand to engage and connect with consumers using Facebook Groups. In addition, you also can join relevant groups and engage with others through comments and information.

Other features on Facebook – Facebook offers so many different features such as Stories, Video, and Facebook Live. Making use of all these features will help you to maximize your reach.

In this digital age, businesses need to use all the different mediums available to them to create brand awareness, retain existing customers, gain new customers and increase sales and revenue in order to grow the business. Using a good Facebook Partner Agency is the ideal way in which to proceed, especially for small businesses, because there is so much more you can achieve through these social media sites other than just paid promotions.

Gain the edge over your competitors through social media.

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