TikTok analytics is available only for professional accounts. So if you really want to grow with TikTok, now is an excellent time to upgrade.
Please upgrade to a Pro account to unlock the most important indicators in your profile, and it's completely free.
How to Create A TikTok Pro Account
1. Click the three dots in the upper right corner of the profile page and go to “Manage My Account.”
2. Select “Switch to Pro Account.”
3. Select your business department
4. Your TikTok account will reactivate your Pro account with the new analysis section!
When reviewing your new TikTok profile, you will discover three sections there: Overview, Content, and Fans.
TikTok Pro Analytics-Overview
To quickly view your TikTok analysis, go to the overview page. Here you can see the number of TikTok video views, fans, and profile views for the past seven or twenty-eight days. By tracking 7-day and 28-day performance trends, you can identify areas of growth and decline. Then, research these unique trends to develop your prospective content approach. For example, if you see an increase in the number of videos on a given day, check whether any of your videos are particularly successful or have cross-promotion activities. Finally, write down what you might see in the future.
TikTok Followers Analysis With Pro Account
If you want to understand the audience on TikTok better, the Fans Analysis tab is a good starting point. Fans tab shows the number of your fans, your 7-day growth rate, subscriber breakdown by gender, popular regions, fan activity, and the most popular watched by your fans in the past seven days.
Knowing your follower structure can help you understand whether you have actually reached the brand's target audience. For example, if you represent a New York menswear brand, you need to be predominantly male. Take the United States as the central region. If your TikTok demographic data does not match, it may be worth rethinking your content strategy. This tab also provides detailed information about your followers' activity on TikTok. Knowing when your followers on TikTok are most active is one of the best ways to determine the best time to post. This may be an excellent way to get more engagement early.
Also, TikTok data is recorded in UTC (Coordinated Universal Time). As long as you follow the videos that fans watch most often, this can be a great source of inspiration. Find trending topics, voices, or hashtags to use in your next content strategy. This is our complete guide to TikTok marketing! Now you should know what TikTok is and what benefits it can bring to your business.
Content – TikTok Pro Analytics
TikTok content analysis is excellent for a better understanding of how your videos perform over time. For example, you can view the number of videos you posted in the past seven days and which of your video content was the most popular in your account during this time frame. In addition, give particular studies to your preferred videos. For example, if all of your most popular videos have the same theme, format, or hashtag, then you may have found the best location for your business.
