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The Business Model of Online Pharmacy Store. The premise sounds simple. Just like any other eCommerce business, you can sell products online – OTC and prescription drugs in this case – and make a profit.
Online pharmacy store business models are mostly classified into two categories, based on how they operate and make money. Startups are bringing in various changes to introduce in different levels of value additions. For instance, while online pharmacies require customers to submit the prescriptions online, some startups also arrange to have the prescription physically collected from the customer’s location. Apart from value addition, this method lets the pharmacy better verify the authenticity of the prescription.
