1. Travel

How to stop slipping up in Google search

During the opening panel at the recent EyeforTravel Europe show, attendees were asked: what is the biggest threat to the industry right now? Needless to say, one of the possible boxes to tick was the role of Google, along with the rise of the disloyal customer, an ever-merging market, and the march of the machines. Interestingly, and somewhat surprisingly for some, the threat of Google was the least of delegates’ worries.

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