1. Affiliate Marketing

How to use Affiliate Marketing in your Business

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1: equip yourself with a good affiliate platform

In order to manage campaigns perfectly, it is essential to choose the right affiliate platform. This is the tool that will be used to create your campaigns or those of your customers, manage affiliates (selection, remuneration, etc.), provide them with promotional elements (banner, mailing kit, etc.), and of course, track all transformations in order to remunerate affiliates accordingly.

2: Choose an attractive remuneration for both parties

The affiliate compensation strategy is one of the key elements of a campaign's success. If the pay is too low, you won't be able to win over affiliates. Conversely, if it is too high, the ROI will not be there. 

Before proposing a remuneration grid, benchmark the affiliate programs in your theme to see what the competition offers. The objective, for a new entrant, is to offer better in order to attract affiliates using best clickbank affiliate course

Also think about pay increments. With this system, you will be able to attract the largest affiliates by offering remuneration that increases according to the volume contributed.

3: Set up lead quality verification processes

Another important point: check the quality of the leads provided . Have a strict follow-up, it will allow you to filter non-qualitative leads so as not to remunerate them and to identify the affiliates providing the most qualitative leads in order to offer them a system of remuneration bonus and motivate them to provide you with more visibility and volume.

4: Promote the program to recruit affiliates

Even after the program launch phase, don't rest on your laurels, keep promoting the program on an ongoing basis . Approach new affiliates on a regular basis in order to offer them your program or those of your clients if you are an agency.

5: Identify and retain your best affiliates

As we saw in point 3, it is important to identify your best affiliates:

Those who bring a high volume of leads;

Those who bring in more qualified than average leads;

Or those who have a network that can improve your brand image or that of your customers.

Once these “top affiliates” have been identified, take the time to communicate well with them in order to collect their feedback and offer them adapted solutions.

And at the same time, remember to have regular communication (once a month) with all of your affiliates, via a dedicated newsletter for example.

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