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Lead generation is an important part of increasing sales and revenue for a company, and is almost always included as a marketing goal for any business, irrespective of its size or strengths. Businesses in different industries use different strategies for lead generation. For example, lead generation for real estate in Melbourne will be different to that of a company selling computers or some other form of hardware.

For best results, partnering with the right Lead Generation Agency in Melbourne, or elsewhere, is very important, because these agencies have the experience and know-how to advice a business on the best lead generation strategies to use.

One of the latest methods for collecting leads is through Opt-In emails and forms, where a lead willingly gives out their email address or other details and ‘opt-in’ to get promotional emails etc from the business. This is widely used in lead generation for real estate in Melbourne and other cities.

Opt-In forms are very easy to create, and there are many programmes and tools available to marketers for creating these forms effortlessly. They are also a great way of increasing leads and traffic to your website.

How can you use opt-in forms to create more leads for your business? Here are some tips:

  • Make it visually appealing – The idea is that you need to grab your leads attention with a visually appealing opt-in form, by making it stand out from the rest of the content on the page.
  • Compelling offers – What you offer to your potential customers will have a tremendous effect on their decision of whether they will sign up or not. Making a valuable offer for signing up, which is appealing to them is a great way of encouraging more sign ups.
  • Short forms – very long forms can be discouraging for people, hence making them short with fewer fields is the best.
  • Call-to-Action buttons – A visually attractive and attention grabbing Call-to-Action button is very important on your opt-in form.
  • Position – Sometimes pop ups can be very annoying for someone who is trying to navigate a website or read its content, hence locating your opt-in form above-the-fold is the ideal solution or this.
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