Every passing year brings new obstacles, hassles and competition in website SEO ranking. To the first-timer, it can be a scary world, filled with complicated jargon. Read on below to understand how exactly website speed can impact your website SEO ranking in 2020.
The SEO ranking of your website depends upon many factors, such as keywords, SEO backlinks and 200 other stuff. One of the factors that have recently been announced is the speed of your website. At 88gravity, a digital marketing agency in Gurgaon, our experts are constantly staying up to date about the information released by Google.
What do we mean by “website speed?”
In the cut-throat race to get to the top, Google looks at how fast your page loads when it pops up on the list of search engine results. The faster a loading page, the higher the chance of it being ranked upwards. On the other hand, slower loading pages will slide further down the list. Slow loading causes page abandonment by customers. A majority of web users abandon a website that doesn’t load in a few seconds. This is a major problem, but our SEO company in Gurgaon has compiled the ins and outs that you need to know.
Firstly, how do you check whether your website speed is slower than Google’s standards?
It seems like such a complicated thing, but it is actually quite simple. Along with strong internet connectivity, there are tools you can use to determine the true speed of your website. 88gravity’s team, one of the best digital marketing agencies in Gurgaon recommends Google’s very own Pagespeed Insights. This tool provides a detailed analysis by itself from your URL. Also, it provides recommendations on how to improve speed.
Let’s assume your website is slow, hence low-ranked. You might have a responsive website for a solid product and excellent customer service. How can your website be ranked low purely based on speed? This is because Google’s VP Marissa Mayer did an extensive experiment to find out that even a delay of 2-3 seconds impacts to traffic and lead conversions.
Here are the following ways that you can increase the loading speed of your website, courtesy of experts at 88gravity, an SEO company in Gurgaon.
1. Optimize and Compress Images: Images with a large size can take up a lot of speed for the loading of a website. Thus, to ensure reduced loading time, you can use proper tools to compress an image. Proper optimisation will not lead to a reduction in the quality of an image.
2. Adjust the Website Code: Web developers need to keep in mind that overlapping code will increase the loading time. This unnecessary code needs to be identified and removed.
3. Enable Caching – ‘Cache’ is website data stored in a desktop or mobile that allows the site to be opened at a higher speed the next time around.
4. Content Delivery Network – This tool identifies the server closest to the end-user, hence the data can be fetched in the fastest way. Hence, the end-user is connected to the nearest host server. If the server is situated far off, it tends to decrease the loading time.
Another suggestion by our trusted digital marketing agency in Gurgaon – 88gravity : Check on both desktop and mobile websites!
Both platforms will give different perspectives on what your website lacks. If you periodically keep in touch with the page speed optimisation, your website should be good to go!
These tips from the leading SEO company in Gurgaon, 88gravity, will leave your website screaming past the competition!