You, whether you're a marketer or someone who relies on email to communicate with customers and clients every day, need to understand how crucial it is for you to ensure that your emails reach the intended recipient.
Email deliverability is a significant problem for marketers all over the world. According to an article, on average, 20.4% of all emails go to spam or remain undelivered.
DMARC, an email authentication protocol that secures a domain's outbound mail flow, has a direct impact on your domain's ability to deliver emails. Before we discuss how DMARC is connected to deliverability, let's first learn more about email deliverability.
What is EMAIL DELIVERABILITY?
Email deliverability, also known as “inbox placement,” refers to the email's ability to reach its intended recipients. High deliverability means that the emails you send will be delivered to the recipient's primary inbox, not the “Updates,” the “Spam” folder, or any other folder.
Mails that land in the primary inbox will be more likely to get opened and acknowledged. Marketers must ensure that emails reach the intended audience and are being read.
Your domain's deliverability is affected by your email content, reputation and list of recipients. A problem with any of these factors can result in lower email open rates.
Poor deliverability can quickly sabotage email marketing campaigns no matter how hard you work. A strong reputation in sending is essential for a successful campaign.
HOW TO IMPROVE EMAIL DELIVERABILITY WITH DMARC
Implementing DMARC can positively affect your email deliverability. Your emails will reach their recipients more easily if you have valid DKIM and SPF records.
Very often, emails sent from domains without SPF and DKIM records are throttled or remain undelivered. Therefore, email authentication protocols (SPF and DKIM) are crucial in determining whether your emails are delivered.
Not only will it improve your email authentication, but it also allows you to let ISPs know you are working towards improving the security of your domain. ISPs want to make sure that recipients only receive legitimate emails. Therefore, ISPs are more likely than others to allow emails sent from DMARC-enabled domains to pass.
DMARC also provides detailed insights into your entire outbound mail flow. For example, it allows you to verify your email delivery rate, identify the correct sources and determine if any email streams are not properly authenticated.
It will improve your domain's deliverability and allow you to increase the digital presence of your company and enhance its security.
DMARC IMPROVES EMAIL-DELIVERABILITY!
DMARC is an expertly designed anti-spoofing and email authentication tool that helps organizations enhance and secure their outbound mail flow.
It allows you to easily configure the DKIM, DMARC and SPF records for all legitimate email domains. In addition, you can improve your deliverability by having valid and properly configured email authentication protocols.
Using DMARC allows you to check your email delivery rate periodically to see how far you have come. The tool improves the reputation of your domain by preventing misuse and spoofing.
It will increase your email engagement and deliverability. In addition, this tool is packed with dynamic features to help you meet all of your email domain security requirements.
