Introduction:
Wikipedia is one of the most renowned platforms available online for providing authentic information to people all around the globe. The information available on Wikipedia is not only covering all fields that man can think of but is also delivering information to people around the world without and charges.
The increase in demand for wiki pages has been observed in the last two decades with having almost more than 25000 pages created on different topics on a daily basis. Along with providing credible information Wikipedia has also been used as a means and a tool for marketing by businesses belonging to regions across the globe. Professional Wikipedia writers for hire are very easily available online for businesses and individuals so that they can meet their business and marketing requirements much more conveniently.
Influence on target audience:
Many business organizations and brands, as mentioned before, use Wikipedia as a tool for engaging target audiences. But now we will look at how the target audience is actually getting influenced through Wikipedia pages created by business organizations and brands and why this Wikipedia is considered to be one of the greatest tools of marketing in this era.
Recognition: It is easier for target audiences to recognize business organizations and brands when they are present on Wikipedia because of the increased visibility that Wikipedia provides to businesses. With a brand visible on Wikipedia it is easier for target audiences to recognize it.
Increased element of trust: With brands being present on a platform like Wikipedia that is well-known for providing information that is both credible and reliable the target audience is influenced in a positive manner about the business organization as well. When target audience gets information through a credible source like Wikipedia it influences their opinion about the particular brand creating a much more positive image in their minds.
