Do you know about the advantages and disadvantages of web pages? Since the arrival of the word wide web (www) the presence in the digital world has become more and more essential over the years, to the point of being almost mandatory for any company or personal brand to have a website.
The beginning of the COVID-19 pandemic motivated the exponential acceleration of the incorporation to digital media. To this universe of bites have joined from personal brands to large corporations; that is why we want to show you what are the advantages and disadvantages of web pages in our times and at the same time we will detail the characteristics of a successful website.
Characteristics of a website
All web pages have similar characteristics; such as the header, the body and footer, however it is not those things that we will talk about next; we will show you the main characteristics of a web page that you should keep in mind when developing it.
Optimal loading speed
Given the massive consumption of information it is necessary that the download speed of the page is high, otherwise the level of abandonment of your site will be high, and this will be unfavorable to you.
Search Engine Optimization (SEO)
It is valuable that in the formulation and writing of the content that will be published is present, this strategy will help to obtain greater organic results and visibility in the different search engines.
Easy usability
Here you should work so that the user feels that, when navigating through your page, he/she has absolute control. This is achieved by avoiding unnecessary automatic opening of pages, and allowing the consumer to modify processes.
You cannot overlook the web structure, it must be organized in such a way that the user is attracted to return to consult information on the page.
Advantages of a website
Simplification of processes
With the insertion of functions (plugins) to your website, you will be able to develop in less time jobs that before could take you a couple of weeks to achieve.
Free platforms
There are different platforms that will allow you to create unique web page features, ideal for a good positioning in search engines.
Exponential reach
Another advantage of having a web page is that its work is exponential, by publishing the detailed information of a product or service only once you can have an endless number of people knowing your product or service at the same time, or at times in which you could not do it.
Easy communication
Commonly when a potential customer wants to purchase your good or service and has no way to contact you, he/she usually goes to the web page so that in a few seconds he/she can establish a direct communication channel.
Disadvantages of a website
And although it is hard to believe, we can assure you that the disadvantages of a website can also make you want to avoid them. This is why we will point them out for you to keep them in mind at all times.
Cheating websites
The main disadvantage of websites is that there are those that provide false information. In some cases, those that seek to collect confidential information to extract economic resources from their consumers, or offering goods or services without being of the promised quality.
Invasive advertising
It is uncomfortable for users to arrive at any virtual space and have to see advertising with content unrelated to their interests.
Limits interpersonal relationships
Virtual interactions inhibit the ability to generate interpersonal relationships which are necessary for the development and evolution of society.
Advantages of a company having a website
The increase of internet users grew by 7.3% reaching more than 4,660 million users in 2021, which represents approximately 60% of the world's population. This means that most of your potential customers are in one place, and although they are exposed to a high traffic of content, not including your company would be like letting it go bankrupt. Regardless of the market you serve, your presence in this virtual world with a website should start now.
Use the advantages of web pages to your advantage and even if some disadvantages of web pages persist, if you do it in a cautious and organized way, you will not have to worry about major things. Remember that the world of atoms to which you were accustomed to has evolved to a universe of bits; the important thing is that you know how to stand out and here we will give you the tips that will help you to obtain that result.
Tips to obtain advantages from a web page
Easy adaptability
It is a golden rule that web pages can be adapted in a practical way to all devices. Most of the time Internet users connect to the Internet through mobile connections such as smartphones, laptops and tablets. It is becoming less and less common to browse from desktop computers.
Preserve your graphic brand
As a marketing strategy, stay true to the colors and styles of your brand, refrain from making abrupt changes that do not allow the user to connect the characteristics of the website to your company.
Constantly update
As time goes by, you may find errors or areas that can be improved, even the information offered on it. Don't worry about this, the updating should be constant and never stop.
Advantages of educational websites
It is important that you are aware that the best way to sell and make yourself known according to current trends is teaching, so from your virtual space it will be essential that you publish educational content that allows your readers to learn more about your product, or how to relate it to their daily lives. This way you will be present in the daily thinking of your consumer. You will want to be the one who educates your customers, before your competitors do it for you and you are forgotten.
Disadvantages of educational websites
The disadvantage of an educational website is present depending on the quality with which you publish your content, the user can determine that your product or service does not favor him, and you do not even know that the idea of contacting you was discarded even to clear any of their concerns.
Conclusion
We hope you have enjoyed and found the information useful; getting to know the advantages and disadvantages of web pages and the characteristics that make it essential for your business development.
Don't you have a website yet? In Brainfood Marketing, we offer you the design and development of creative, functional, powerful, inspiring and selling web pages. What are you waiting for to contact us?
