If you have been doing internet marketing for any amount of time, you will probably be familiar with viral product videos. These are a great way to spread the word about your products and services without needing a ton of money or a huge advertising budget. There is really no limit to what you can do with this kind of marketing and it can have some incredible results. There is no reason that anyone who wants to make money online cannot use viral marketing to their advantage.
Of course, creating viral product videos isn't difficult. You don't need to be the next viral movie star or anything like that. In fact, most people can create a quality video in a matter of minutes. The main thing to remember is to stay true to your product and make sure that people see the value in what you are offering. They need to see that your product does what it claims to do and more.
Once you have come up with a great product or service, the next step is to find a way to get your product into the hands of your audience. You might want to consider creating a viral video that offers people an “in case you don't get your free product” bonus. This could be something as simple as giving them a download link. Other ideas include giving away free samples. People love free stuff and will eagerly hang onto any offer you make. Just be sure that you are giving them something of real value.
The idea of viral product videos is to get enough attention that people are talking about your product. To achieve this, you should create a video that has a few different elements. First of all, there needs to be some content that backs up the claims you are making in your video. This needs to be a very quick pitch that wraps up quickly so you don't lose your viewer in a short period of time.
The next element of a viral video is sharing the information with others. You can do this through a blog or website or through email marketing. You need to encourage people to pass on the information you have shared with them. Be careful when doing this. Keep the information confidential and only share it with people who have the permission to receive it. Once you have helped someone out with your information, be sure to thank them and put a link back to the site or blog where your offer is being shared.
Most viral product videos are produced in funny situations. People love seeing others struggle and getting frustrated. In addition to having a great pitch, your product needs to have a struggling character to show people what happens if they don't act. This could be a dog that falls down from a big box truck, a person getting embarrassed at a party, or even an animal that finds its way into someone's home.
Remember that viral videos are not supposed to tell the whole story. They need to leave viewers wanting more. If the information in your viral video has not been used in the future, you will lose the viral video opportunity. Instead of adding to the gossip in the local newspaper, why not add to your list of friends on MySpace or Facebook? Or maybe add to a new e-mail group? Offering your viral video as a free gift is a great way to generate interest.
In conclusion, if you want to make a quick and inexpensive viral video, consider producing a short infomercial. Then ask a question that gets a “yes” answer from the viewer. Follow this with a giveaway or a call to action. People love watching others struggle and being frustrated. Then tell them how easy it is to get the information you are offering for free!
