App Store Optimization is a method of marketing your app that meets app store rank standards and increases to the top of a search results page.
What is App Store Optimization?
App Store Optimization is the process of optimizing mobile apps to rank excessive in an app store’s search results. The excessive your app ranks in an app store’s search results, the more noticeable to prospective customers. That expands visibility tends to convert into more traffic to your app’s page in the app store.
Now over 2million apps on Google Play Store. There’s so much competition that it’s frequently difficult for app developers to make their apps stand out.
The app’s icon
The icon is the first ingredient that the user sees when browsing the store. It, therefore, generally, provides users with a first impression of the app, and so it must be excellently sketched. It’s very important. The user should very quickly be able to recognize what the app offers, the logo is very essential because it shows information without saying anything. The logo will be designed to attract the customer. And also, the logo will be express the app concept. So, the better practice is to focus on a simple design, of high quality.
Keyword research/market research
The keywords play such an important role in app store optimization. It’s strongly advised to use simple terms, separated by commas, with no spaces. Keywords that are admissible to the app, but also popular keywords while being a little competitive. To initiate, try, and come up with at least 50 app store keywords. Choose the best keywords for your app. Placing the right keywords is essential to the app store.
The app’s title
Once the icon has caught the eye, the title is immediately searched to provide the final information. The app’s title is an important feature for reference. Having your brand name short, clear, and easy to spell for your probable users, and try to add emoji to instantly capture to users’ attention when they are browsing on the Google Play Store. To assure that your app can be identified, having the actual name short and sweet. It’s also essential to use only URL-friendly characters in your title, particularly in the App Store.
The app description
The short description affects search and conversion rate. The description should be up to 80 characters in the short description field, and it is very important to keep harmonize and provide a clear description, including some of the main keywords that you want to rank for. The short description delivers a piece of clear information about the app. The description should be understandable and add something unique that attracts the users.
Convert visitors to users
Optimizing the app store page is the next core step of ASO. The first ambition of app store optimization is to develop app installs. To this end, the app detail page has to be definite enough to convert the app store page visitors to app users.
Marketing screenshots
The goal of these screenshots should be to persuade the user that your app is worth the download. The app icon and screenshot take up the most screen real estate when you are searching within the App Store, so it’s essential to make sure you are impressing the user to want to learn more about the app.
App store reviews
Another element that is ordered by the App Stores is the app’s reviews. This means App Store reviews can have a big impact on your vulnerability and fundamentally your downloads. While it’s common practice to use a pop-up to ask for a review, the better strategy is to guide the user towards your greatest goal a 5-star review. One strategy is to ask the user how they are liking the app. the user selects four or five stars then you ask them to allowance a review on the App Store.
Localize your app listing
App localization gives you a huge audience to download your mobile app. But localizing the whole app to many languages can be a appall task. It would be simple for us to assume that everyone in the world speaks English. While you don’t have to localize everything about your app, you should translate your app name and keywords. At the most initial level, speak to your customers in the language they use at home. There are myriad solutions for low-cost translation or localization services that can translate your app’s title, keywords, description, and screenshots to the languages of your largest segments.
Understanding your target audience
Every app maker should know their target audience. Pick a particular group of users at which your app is proposed and make a target profile from there. Your destination user profile should consider age, gender, culture, education/socioeconomic level, place of residence, stuff. All of these attributes play a critical role in the decision to download your app.
Preview video
A video preview is situated before the first screenshot. The developers can add up to 3 video previews to assign potential users when they come across the app in search results or visit a product page. Remember, 80% of users don’t watch preceding the first 12 seconds of the video. It’s compulsory you keep it impressive and to the point. Avoid any fade-in and “welcome” type of message at the introduction of your video.
Don’t let your app weight more than 100MB
Without a WiFi connection, the user most likely will not download your app instantly, and it might become a power to remind them to come back and install. Some users prefer apps that are less MB. Let your app with average weight.
Final words
Focusing on your app name, keyword field, and app description for App Store Optimization is a good initial point for increased downloads. However, when you start optimizing the elements covered in the post above, you will have an even greater impact on your app’s downloads.
