The mobile app trend is increasing at a rapid rate. The way mobile applications have improved user interactions with digital technology is completely commendable. The rising acceptability has led to an increase of 45% increase in mobile users since 2017. Even the app store for both Android and iOS collectively will increase 92% of their total spending by the end of 2022.
Most likely, competition in the application market will also grow over time. Ultimately led to mobile app development company creates more apps to meet diverse business requirements of clients.
But a rising number of apps should not mean compromising the user experience in terms of the overall design pattern.
This is what happens these days.
More and more developers of Android and iOS app development companies, commit common mistakes in design. As a result, the number of downloads from the app store also likely to fall.
Did you know those unappealing design elements of the app results in an increasing uninstallation rate of 33.8% in 2019 to 52.12% in 2020 from Google Store? Even iOS experienced an exponential declined rate of 13.38% in 2019 to 16.1% in 2020.
The above information states the fact that most of the developers belong to any mobile app development company focus on functionality only. The design factor is not something to pay much heed to.
For this reason, only, we have come up with a few common mobile app design mistakes to avoid.
So, let’s get started with the list,
#Mistake 1: Improper Onboarding
Most of the time developers of any Android app development or iOS development company commit the mistake of poor onboarding of an application.
For a first time app user, it is important to experience a seamless and smooth onboarding pleasure after installing the app. It is mission critical for developers to create a first impression like a roadmap for users to know how to deal with overall functionality.
Lengthy onboarding or asking too many questions at the initial stage will leave the user to abandon the app or uninstall the same.
This calls for creating an intuitive and fast accessing process right after the installation to prevent the abandonment rate. Mobile app developers need to focus more on showing the required information on the first page itself. Also, requires to perform proper Beta Testing to check the usability experience.
#Mistake 2: Design Overload
Over-complexity in design element is something surreal for mobile app users. Creating too many graphics, shadows, font styles, and pictures are not going to interact well with every single user. As a result, it leaves the users confused and distracted.
Try to avoid using too much creativity while designing a mobile app for any client or in-house purpose. An appealing UX design does not have to go with breathtaking color schemes, unique themes, and designer fonts.
It is better to be good than try to become unique. Therefore, stay away from the cluttered mobile app designing approach to engage more and more users.
#Mistake 3: Disintegrated Flow
Flow is important for appropriately using a mobile application. Most of the designers never thought of an after effect of UX and directly jumps into the wireframing process.
Thus, mobile app developers should map out the flow of a mobile application and organize it properly. Keep the big picture in mind where a user enjoys the accessibility of an app smoothly.
#Mistake 4: Uninterested User Interface
Sometimes unwanted design elements can too increase the case of uninstalling an app. Don’t think, mobile app users will feel overwhelmed looking at creative designs overloaded in every single interface corner. Most likely, they feel confused and not able to grasp all the information.
So, think of minimalistic trends and incorporate only the essential information and design elements on the interface to catch widespread attention.
#Mistake 5: Excessive Push Notifications
Mobile app notifications are useful reminders to avail of a favorable product, service, or grasp important news. But using too many will allow users to turn them off completely.
This is what mobile app designers should avoid. Try to maintain a minimum flow of push notifications. Maintain the frequency of useful ones to remind something relevant as per the user’s interest. Also, avoid sending the same notification over and over again. It will heavily impact on declined usage of your mobile application.
#Mistake 6: Unclear App Context
Is it taking longer for a user to fully access an app? Or is it having a lot of content that is confusing the user?
You need to take care of both.
Since every single mobile app has an initial and end goal while using. Thus, it is imperative to understand the context behind accessing the same by users of different ages and demographics.
Just think in this way, a mobile app designer is aware of the usability factor of an app. However, the first time user is unaware of the same. And, you have to make that flow and context go simple for the end-user.
Final Note
Every single mobile application works differently for different users. Therefore, designers need to follow a specific set of standards to create UX appealing to the masses and the classes. Refer to the above common mistakes followed by a mobile app development company and overcome the roadblocks swiftly.
At OrangeMantraTech, a leading Android and iOS development company, rely on the expert assistance of creative app designers. Simply avoid the loopholes and get the assurance to create a responsive and interactive business application.
