Mobile App Development
The advantages of a mobile application
Creating an Android application or an IPhone application generates many advantages for a company or a brand:
It strongly develops the image of quality and the notoriety of a brand, a sign, a company: by making it closer to the consumer, by conveying notions of ease of use or even playfulness and by positioning the brand as a modern player rooted in its era.
It is engaging, builds loyalty with the target, and strengthens the consumer's support for the brand: the user always having the brand on him, present in his Smartphone which he never leaves. This creates a bond with the consumer.
It offers an optimal browsing experience to its users due to its simplicity and ergonomics of use: in fact it allows the brand to be perceived as accessible, intelligent and providing real service which further strengthens the link between the company and its audience.
It greatly simplifies and streamlines the possibility of accessing and learning about the different offers of a brand: the services and products of a company are presented in a much more accessible and direct way in comparison with a website. In a way, a mobile application synthesizes an offer and consequently promotes it in a particularly effective way.
It creates a bridge between the virtual and the physical: an application can for example offer special discounts as soon as the user approaches a point of sale. The geolocation embedded in a Smartphone thus allows for example to create this bridge, and therefore to generate more sales.
How do hybrid mobile apps work?
Hybrid applications work like all other so-called native applications, with the difference that they are not restricted to a single deployment platform. They therefore embed various technologies drawn from the web and the native to be able to be executed on all types of devices (devices). They also have, unlike native applications, an execution system that is housed in a native container that uses a mobile platform (Web View). So much for the explanation.
All this may seem very technical and complicated … But if there is only one thing to remember is that from now on, it is no longer necessary to develop a version of the application by execution system (IOS, Android, Windows Phone, PC, and Mac OS). Now, a single code is enough, with a single programming language for all platforms.
The development time as well as the maintainability of an application is then greatly improved and thus allows a faster and less expensive product to market.
How are hybrid applications designed?
As explained above, a hybrid application combines various technologies, all of which can be used with the same programming language. It is Javascript (ECMAScript – ES6) or more precisely TypeScript. The latter makes it possible to design a much more structured and secure code.
Indeed, one of the great features of TypeScript is to allow the typing of various variables and other elements of the code. This then makes it possible to fill in exactly the type of data processed and thus to be able to translate the TypeScripe code into other programming languages which will be interpreted by native distribution platforms such as Android or IOS.
Another great revolution is that the Typescript programming language makes it possible to develop not only the so-called “Front-end” part of the application (part visible to the client) but also the whole “Back-end” part which, with the management of database and server. Extraordinary, right?
Source: Mobile App Development Company in Baltimore
