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Online business guides, just to name a few, are websites like Yelp, Foursquare, MapQuest, and YellowPages. There are even more. Not only can exposure help bring your business name, address, and phone number into these directories, but your local SEO will also be enhanced. Over time, well-optimized pages get more and more traffic, and that means more leads and sales. Searchers would not be able to locate your site without SEO, and all your hard work will be for nothing.

A secure and accessible website 

Unsurprisingly, having the correct kind of URL has to do with the first of our SEO rating factors. In fact, that’s a URL that can quickly be accessed and crawled by Google’s bots. In other words, to learn what the page is about, Google wants to be able to access the URL and look at the content of the page.

The speed of the page 

For years, page speed has been quoted as one of the leading SEO rating factors that are recommended by the SEO services in Sri Lanka as well. Google aims to boost the online experience of consumers, and that can be achieved by fast-loading websites.

Google revealed an update to the search engine algorithm based on mobile page speed, which began impacting sites in July 2018. If your website doesn’t load easily on mobile devices, it might be penalized.

Mobile-friendliness

Web-friendliness is another big SEO ranking element since we’re on the topic of mobile. Many users use mobile devices to navigate the web than desktops, and that’s one reason why there have been improvements in how search results are ranked by Google.

Optimized content 

In this article on Google SEO ranking factors, it is mentioned a lot about content. That’s because it’s one of the most significant search ranking variables (with the user interface, ties, and RankBrain right up there, which we’ll get to in a while). The best SEO company in Sri Lanka will assist you in this process. 

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