OMT Lahore's articles Improve your SEO thanks to sitemaps If you are at all interested in SEO, you necessarily know what a sitemap is: it is a file in .xml format placed at the root of your site and which lists all the pages of it in the form of URLs. The purpose of this “sitemap” (literal translation of “sitemap”) is to show search […] October 20, 2021October 20, 2021 Saving Bookmark this article Bookmarked Internalize or outsource your inbound marketing strategy? Inbound marketing has experienced strong development in recent years and is gaining notoriety in particular among companies operating in a B2B sector. This strategy appeals to all the companies that have implemented it with its very attractive return on investment. Having gained popularity in recent years, we are now witnessing an increase in the number […] September 17, 2021September 17, 2021 Saving Bookmark this article Bookmarked 3 Big Advantages for the Real Estate Market! Inbound Marketing in the real estate market attracts a wider range of customers, from those who are looking for new forms of investment, to those who are thinking of buying a house for their own home, passing by the potential customer who does not yet know which property is best for him. New consumption patterns […] September 2, 2021September 2, 2021 Saving Bookmark this article Bookmarked Inbound Marketing Versus Traditional Marketing! Inbound marketing focuses its methodology on attracting customers: it awakens their interest so that they are curious to know what your company has to offer. It's a non-intrusive methodology that bases your strategy on creating the right content for the right people at the right time. Inbound marketing differs from traditional marketing because it focuses […] September 2, 2021September 2, 2021 Saving Bookmark this article Bookmarked Blog: 4 Reasons to Use Images and Attract More Readers! An attractive and interesting blog is essential to attract new followers and retain your visitors. Surely, you've heard it said that “a picture is worth a thousand words”. In the case of your blog, the image will not only illustrate your ideas, but also capture your reader and help optimize your article. When someone decides to […] September 1, 2021September 1, 2021 Saving Bookmark this article Bookmarked Mistakes when writing a post: 11 essential tips to avoid them! Writing errors is a bad business card on a website, blog or social network . Find out how you can avoid them when writing your next post . It is not enough to write, it is important to do it well! How many times did you miss reading a blog article halfway because: you find […] September 1, 2021September 1, 2021 Saving Bookmark this article Bookmarked Landing pages: 5 tools to test them and succeed! The landing pages are pages created to generate leads. An integral part of any company's digital marketing strategy is to frequently test the performance of landing pages to ensure they meet the primary goal of the conversion. In this article, we share 5 tools available to test your landing pages. From the simplest to the […] August 25, 2021August 25, 2021 Saving Bookmark this article Bookmarked New Site? Learn Why You Should Prioritize Good SEO Practices! Website: are you thinking of developing one? Don't make the mistake of not prioritizing good SEO practices and only thinking about a strategy after the site is completed. Often, the urgency of having an active site or the lack of awareness of the importance of this being properly optimized to more easily position itself in […] August 25, 2021August 25, 2021 Saving Bookmark this article Bookmarked Ideal keywords: 2 tools that make your choice easier Reaching the right audience through content is only possible if you use effective keywords. We know that this is not an easy job, so today we focus on the procedures for analyzing the keywords after they have already been selected. The SEO and particularly the process of selecting keywords, requires analysis and permanent updates, to […] August 25, 2021August 25, 2021 Saving Bookmark this article Bookmarked Leads: 8 Foolproof Tips to Turn Visitors into Customers! The leads play a key role in the process of selling and marketing strategy of companies. Nurturing leads means getting to know potential customers, pique their interest and earn their trust. A personalized approach is the first step in increasing your company's customer base. After converting visits to leads, the goal is to close the […] August 25, 2021August 25, 2021 Saving Bookmark this article Bookmarked Inbound Marketing: The Advantages of Using Google Trends! In Inbound Marketing, the objective is to communicate with and to the target audience, responding to their needs. Posts on websites, blogs, and social networks are all the better the more useful they are. But, to be useful, it is necessary to know the target audience, their subjects of interest, and the research they do. […] August 24, 2021August 24, 2021 Saving Bookmark this article Bookmarked Inbound Marketing: What is it? Inbound Marketing is a digital strategy focused on creating relevant content that attracts people to a website and blog. It's an alternative – or a complement – to creating ads on Google, buying email databases, and even calling people ( cold calls ). Inbound Marketing works that captivate content, directing the communication for each persona […] August 24, 2021August 24, 2021 Saving Bookmark this article Bookmarked Real estate marketing: The tactics of the TOP professionals in the field In recent years, real estate marketing has proved to be an essential weapon for the success of companies in this sector. Gone are the days when real estate companies survived with advertising based solely on flyers placed in mailboxes. These days, having an online presence is critical for any business! All purchase journeys go through the digital, […] August 18, 2021August 18, 2021 Saving Bookmark this article Bookmarked Why visitors run away from a website If after taking a look at your Analytics data you notice that too many Internet users leave your site too quickly ( bounce rate greater than 70% ), there is indeed a problem somewhere. However, you must verify that your Google Analytics data is reliable and that there is no spam referer problem that could mislead […] August 17, 2021August 17, 2021 Saving Bookmark this article Bookmarked CMS and IT security A few reminders on computer security The 4 main objectives: integrity: the data present are indeed those that we want to provide, availability: maintain proper functioning of the website (and its IS), confidentiality: some data is only accessible to authorized persons, authentication: access to resources only to authorized persons, What are the origins of the […] August 17, 2021August 17, 2021 Saving Bookmark this article Bookmarked Why is page speed impacting your SEO? Page speed is the time it takes for a page to load completely. From the host to the design, including the weight of the images, the difference in speed between the two sites can be explained by a multitude of factors. The loading time thus has an impact on both users and search engines. Internet […] August 17, 2021August 17, 2021 Saving Bookmark this article Bookmarked Nofollow links: what are they? The “no follow” tag or attribute (or more simply the characteristic defining the property attached to an element, here the link) is used to give an instruction to search engines not to follow, that is to say, to explore, the specific link leaving the page.This information is set in the source code of the web […] August 13, 2021August 13, 2021 Saving Bookmark this article Bookmarked Tools and tips to detect a quality site While net linking is essential when it comes to SEO, not all links are good to use, because Google has a strict policy. Here are some tips on how to spot an interesting site and a quality link and avoid being penalized by the algorithm in the short, medium, or long term. The importance of […] August 13, 2021August 13, 2021 Saving Bookmark this article Bookmarked How do bots crawl the sites? Google explanations In a recent post posted on its blog, Google Blog provided more details on how its GoogleBot work. If the article confirms what the experts already knew, it nevertheless has the merit of recalling the basic instructions to improve the referencing of a site . The speed of the site influences the quality of the […] August 10, 2021August 10, 2021 Saving Bookmark this article Bookmarked Six essential tools to boost your SEO Screaming Frog, Yoast, Google Search Console… Discover the tools you absolutely need to optimize your SEO strategy. Google Search Console The Google Search Console is a free service from Google that allows you to: Analyze the SEO performance of a website (monitoring the evolution of page indexing, testing the robots.txt file, analyzing backlinks, etc.); To […] August 10, 2021August 10, 2021 Saving Bookmark this article Bookmarked Consequences of positioning the site name in the title tag of the homepage The Google search engine typically uses the Title tag on a home page to make its content appear as a clickable title on the results page. However, the mere presence of the site name in the tag is not enough. This information must appear at the beginning to position itself at the top when an […] August 10, 2021August 10, 2021 Saving Bookmark this article Bookmarked Design a semantic cocoon to improve the SEO of your site The natural referencing of a website which deals with multiple and diverse themes is a complex task. The semantic cocoon, an SEO technique created by a Frenchman, is becoming essential to improve the site's positioning on search engines. It combines the advantages of siloing and internal mesh. The principle of the semantic cocoon When the […] August 9, 2021August 9, 2021 Saving Bookmark this article Bookmarked Why reduce the loading time of your site? Optimizing the natural reference, improving the user experience, and increasing the turnover: three reasons that will motivate you to reduce the loading time of your website! Optimization of website speed Improving the loading times of your site means improving its indexing. Behind this, a simple logic. It is Google that wants these loading times to […] August 9, 2021August 9, 2021 Saving Bookmark this article Bookmarked How to use directories for SEO? Very employed and effective in their beginnings as an SEO tool, internet directories have lost their interest a little. However, they remain means that should not be overlooked as part of an SEO strategy. Indeed, provided you know how to choose and use them, directories can still be very useful assets for free referencing because […] August 4, 2021August 4, 2021 Saving Bookmark this article Bookmarked 5 rules to follow for optimized content Setting up optimized content is relatively complex. However, there are rules you can follow to improve your visibility in search engine results. 1. Focus on textual content The search engines will index only the texts. They cannot decrypt animations or images. It is, therefore, necessary to publish texts, which are at the center of any […] August 4, 2021August 4, 2021 Saving Bookmark this article Bookmarked SEP Local SEO, to attract and convert prospects at a lower cost SEO is essential to be visible to users and convert qualified leads. For certain activities, which target customers located in a specific geographic area, local SEO actions must also be part of the company's digital strategy. Local SEO, a strategy with multiple advantages When a consumer searches for a service or product near where they […] August 3, 2021August 3, 2021 Saving Bookmark this article Bookmarked How to choose between Google and Facebook for an Ads campaign? In addition to SEO actions, companies and brands rely, among other things, on Google Ads or Facebook Ads advertising campaigns to gain visibility, increase qualified traffic, increase the conversion rate or promote products or services. But the choice between the two platforms to guide the SEA budget must be well thought out and calculated. Here […] August 2, 2021August 2, 2021 Saving Bookmark this article Bookmarked Pillar of the success of an SEO project Many different missions are entrusted to SEO professionals by customers with different requirements, needs, and profiles. The success of the project is largely based on the quality of communication between the client and the service provider. The specifications are therefore a useful tool for the information needed to carry out the work to set up and […] July 30, 2021July 30, 2021 Saving Bookmark this article Bookmarked How to get good backlinks? To improve the ranking of a site or a web page on the SERPs (of Google in particular), there are two main levers that can be operated: backlinks and page optimization. A backlink also called an inbound link or incoming link is a hypertext link contained in a third-party medium and referring to the site […] July 28, 2021July 28, 2021 Saving Bookmark this article Bookmarked
Improve your SEO thanks to sitemaps If you are at all interested in SEO, you necessarily know what a sitemap is: it is a file in .xml format placed at the root of your site and which lists all the pages of it in the form of URLs. The purpose of this “sitemap” (literal translation of “sitemap”) is to show search […] October 20, 2021October 20, 2021 Saving Bookmark this article Bookmarked
Internalize or outsource your inbound marketing strategy? Inbound marketing has experienced strong development in recent years and is gaining notoriety in particular among companies operating in a B2B sector. This strategy appeals to all the companies that have implemented it with its very attractive return on investment. Having gained popularity in recent years, we are now witnessing an increase in the number […] September 17, 2021September 17, 2021 Saving Bookmark this article Bookmarked
3 Big Advantages for the Real Estate Market! Inbound Marketing in the real estate market attracts a wider range of customers, from those who are looking for new forms of investment, to those who are thinking of buying a house for their own home, passing by the potential customer who does not yet know which property is best for him. New consumption patterns […] September 2, 2021September 2, 2021 Saving Bookmark this article Bookmarked
Inbound Marketing Versus Traditional Marketing! Inbound marketing focuses its methodology on attracting customers: it awakens their interest so that they are curious to know what your company has to offer. It's a non-intrusive methodology that bases your strategy on creating the right content for the right people at the right time. Inbound marketing differs from traditional marketing because it focuses […] September 2, 2021September 2, 2021 Saving Bookmark this article Bookmarked
Blog: 4 Reasons to Use Images and Attract More Readers! An attractive and interesting blog is essential to attract new followers and retain your visitors. Surely, you've heard it said that “a picture is worth a thousand words”. In the case of your blog, the image will not only illustrate your ideas, but also capture your reader and help optimize your article. When someone decides to […] September 1, 2021September 1, 2021 Saving Bookmark this article Bookmarked
Mistakes when writing a post: 11 essential tips to avoid them! Writing errors is a bad business card on a website, blog or social network . Find out how you can avoid them when writing your next post . It is not enough to write, it is important to do it well! How many times did you miss reading a blog article halfway because: you find […] September 1, 2021September 1, 2021 Saving Bookmark this article Bookmarked
Landing pages: 5 tools to test them and succeed! The landing pages are pages created to generate leads. An integral part of any company's digital marketing strategy is to frequently test the performance of landing pages to ensure they meet the primary goal of the conversion. In this article, we share 5 tools available to test your landing pages. From the simplest to the […] August 25, 2021August 25, 2021 Saving Bookmark this article Bookmarked
New Site? Learn Why You Should Prioritize Good SEO Practices! Website: are you thinking of developing one? Don't make the mistake of not prioritizing good SEO practices and only thinking about a strategy after the site is completed. Often, the urgency of having an active site or the lack of awareness of the importance of this being properly optimized to more easily position itself in […] August 25, 2021August 25, 2021 Saving Bookmark this article Bookmarked
Ideal keywords: 2 tools that make your choice easier Reaching the right audience through content is only possible if you use effective keywords. We know that this is not an easy job, so today we focus on the procedures for analyzing the keywords after they have already been selected. The SEO and particularly the process of selecting keywords, requires analysis and permanent updates, to […] August 25, 2021August 25, 2021 Saving Bookmark this article Bookmarked
Leads: 8 Foolproof Tips to Turn Visitors into Customers! The leads play a key role in the process of selling and marketing strategy of companies. Nurturing leads means getting to know potential customers, pique their interest and earn their trust. A personalized approach is the first step in increasing your company's customer base. After converting visits to leads, the goal is to close the […] August 25, 2021August 25, 2021 Saving Bookmark this article Bookmarked
Inbound Marketing: The Advantages of Using Google Trends! In Inbound Marketing, the objective is to communicate with and to the target audience, responding to their needs. Posts on websites, blogs, and social networks are all the better the more useful they are. But, to be useful, it is necessary to know the target audience, their subjects of interest, and the research they do. […] August 24, 2021August 24, 2021 Saving Bookmark this article Bookmarked
Inbound Marketing: What is it? Inbound Marketing is a digital strategy focused on creating relevant content that attracts people to a website and blog. It's an alternative – or a complement – to creating ads on Google, buying email databases, and even calling people ( cold calls ). Inbound Marketing works that captivate content, directing the communication for each persona […] August 24, 2021August 24, 2021 Saving Bookmark this article Bookmarked
Real estate marketing: The tactics of the TOP professionals in the field In recent years, real estate marketing has proved to be an essential weapon for the success of companies in this sector. Gone are the days when real estate companies survived with advertising based solely on flyers placed in mailboxes. These days, having an online presence is critical for any business! All purchase journeys go through the digital, […] August 18, 2021August 18, 2021 Saving Bookmark this article Bookmarked
Why visitors run away from a website If after taking a look at your Analytics data you notice that too many Internet users leave your site too quickly ( bounce rate greater than 70% ), there is indeed a problem somewhere. However, you must verify that your Google Analytics data is reliable and that there is no spam referer problem that could mislead […] August 17, 2021August 17, 2021 Saving Bookmark this article Bookmarked
CMS and IT security A few reminders on computer security The 4 main objectives: integrity: the data present are indeed those that we want to provide, availability: maintain proper functioning of the website (and its IS), confidentiality: some data is only accessible to authorized persons, authentication: access to resources only to authorized persons, What are the origins of the […] August 17, 2021August 17, 2021 Saving Bookmark this article Bookmarked
Why is page speed impacting your SEO? Page speed is the time it takes for a page to load completely. From the host to the design, including the weight of the images, the difference in speed between the two sites can be explained by a multitude of factors. The loading time thus has an impact on both users and search engines. Internet […] August 17, 2021August 17, 2021 Saving Bookmark this article Bookmarked
Nofollow links: what are they? The “no follow” tag or attribute (or more simply the characteristic defining the property attached to an element, here the link) is used to give an instruction to search engines not to follow, that is to say, to explore, the specific link leaving the page.This information is set in the source code of the web […] August 13, 2021August 13, 2021 Saving Bookmark this article Bookmarked
Tools and tips to detect a quality site While net linking is essential when it comes to SEO, not all links are good to use, because Google has a strict policy. Here are some tips on how to spot an interesting site and a quality link and avoid being penalized by the algorithm in the short, medium, or long term. The importance of […] August 13, 2021August 13, 2021 Saving Bookmark this article Bookmarked
How do bots crawl the sites? Google explanations In a recent post posted on its blog, Google Blog provided more details on how its GoogleBot work. If the article confirms what the experts already knew, it nevertheless has the merit of recalling the basic instructions to improve the referencing of a site . The speed of the site influences the quality of the […] August 10, 2021August 10, 2021 Saving Bookmark this article Bookmarked
Six essential tools to boost your SEO Screaming Frog, Yoast, Google Search Console… Discover the tools you absolutely need to optimize your SEO strategy. Google Search Console The Google Search Console is a free service from Google that allows you to: Analyze the SEO performance of a website (monitoring the evolution of page indexing, testing the robots.txt file, analyzing backlinks, etc.); To […] August 10, 2021August 10, 2021 Saving Bookmark this article Bookmarked
Consequences of positioning the site name in the title tag of the homepage The Google search engine typically uses the Title tag on a home page to make its content appear as a clickable title on the results page. However, the mere presence of the site name in the tag is not enough. This information must appear at the beginning to position itself at the top when an […] August 10, 2021August 10, 2021 Saving Bookmark this article Bookmarked
Design a semantic cocoon to improve the SEO of your site The natural referencing of a website which deals with multiple and diverse themes is a complex task. The semantic cocoon, an SEO technique created by a Frenchman, is becoming essential to improve the site's positioning on search engines. It combines the advantages of siloing and internal mesh. The principle of the semantic cocoon When the […] August 9, 2021August 9, 2021 Saving Bookmark this article Bookmarked
Why reduce the loading time of your site? Optimizing the natural reference, improving the user experience, and increasing the turnover: three reasons that will motivate you to reduce the loading time of your website! Optimization of website speed Improving the loading times of your site means improving its indexing. Behind this, a simple logic. It is Google that wants these loading times to […] August 9, 2021August 9, 2021 Saving Bookmark this article Bookmarked
How to use directories for SEO? Very employed and effective in their beginnings as an SEO tool, internet directories have lost their interest a little. However, they remain means that should not be overlooked as part of an SEO strategy. Indeed, provided you know how to choose and use them, directories can still be very useful assets for free referencing because […] August 4, 2021August 4, 2021 Saving Bookmark this article Bookmarked
5 rules to follow for optimized content Setting up optimized content is relatively complex. However, there are rules you can follow to improve your visibility in search engine results. 1. Focus on textual content The search engines will index only the texts. They cannot decrypt animations or images. It is, therefore, necessary to publish texts, which are at the center of any […] August 4, 2021August 4, 2021 Saving Bookmark this article Bookmarked
SEP Local SEO, to attract and convert prospects at a lower cost SEO is essential to be visible to users and convert qualified leads. For certain activities, which target customers located in a specific geographic area, local SEO actions must also be part of the company's digital strategy. Local SEO, a strategy with multiple advantages When a consumer searches for a service or product near where they […] August 3, 2021August 3, 2021 Saving Bookmark this article Bookmarked
How to choose between Google and Facebook for an Ads campaign? In addition to SEO actions, companies and brands rely, among other things, on Google Ads or Facebook Ads advertising campaigns to gain visibility, increase qualified traffic, increase the conversion rate or promote products or services. But the choice between the two platforms to guide the SEA budget must be well thought out and calculated. Here […] August 2, 2021August 2, 2021 Saving Bookmark this article Bookmarked
Pillar of the success of an SEO project Many different missions are entrusted to SEO professionals by customers with different requirements, needs, and profiles. The success of the project is largely based on the quality of communication between the client and the service provider. The specifications are therefore a useful tool for the information needed to carry out the work to set up and […] July 30, 2021July 30, 2021 Saving Bookmark this article Bookmarked
How to get good backlinks? To improve the ranking of a site or a web page on the SERPs (of Google in particular), there are two main levers that can be operated: backlinks and page optimization. A backlink also called an inbound link or incoming link is a hypertext link contained in a third-party medium and referring to the site […] July 28, 2021July 28, 2021 Saving Bookmark this article Bookmarked
