Samuel's articles

Services marketing is an emerging specialty branch of marketing, with a growing need for such services in the modern marketplace. Services marketing evolved as a separate discipline of marketing from the mid-1990s, after the realization that the various special characteristics of services required various approaches compared to the marketing of just physical products. One of […]
A typical marketing operations manager or director has a variety of responsibilities, which include evaluating and monitoring marketing performance, planning, strategizing, budgeting, creating and improving the marketing strategy, choosing and implementing new marketing technologies, and offering professional training to the marketing group. The marketing manager is typically based in a small office with limited staff […]

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