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When looking forward to keeping your customers informed about your products or service, printed materials are a great solution. These also come in handy to keep your customers informed about the coronavirus pandemic. You can do this through printed t-shirts, posters, brochures, mugs, postcards, and fridge magnets.

Despite the presence of digital solutions, print marketing solutions are here to stay. There are various printing techniques when looking forward to making marketing materials. You have to select the method that offers more value for money and will make your brand stand out. When outsourcing printing for your marketing materials, here are the options for printing methods to consider.

Digital printing

This printing method involves reproducing digital images on physical surfaces including art paper, bond paper, labels, and cardboard. Digital printing is done using industrial and desktop printers to produce CYMK colors. This allows getting materials in your choice of colors. You have to find a printing company with designers or forward your design with about 300dpi image resolution. This guarantees getting products with exceptional quality.

Lenticular printing

This printing technique is an art converted into technology. Professional lenticular printing service involves the use of special lenses to created printed items with images having an illusion of depth. State of the art 3D motion printing opens new advertising avenues by creating interactive printed materials. These are eye-catching to allow customers to engage and interact with your ad more with lasting recall value for your brand.

Lenticular printed items like posters, postcards, business cards, t-shirts, and large format banners come with benefits including:

  • Standing out from competitors
  • Making a positive impression on customers
  • Enhancing brand awareness
  • Visually appealing marketing material

Screen printing

Various bright-colored inks and stencils are used to screenprint. The stencils are from finely woven fabric and stretch over a frame to create images with sharp edges.  Screen printing is mostly for t-shirts, caps, and other workwear on various materials. The process involves laying a design on the screen. This is covered with photo emulsion before exposing it to light to harden up. Other parts are washed away to leave a stencil for the ink to be pulled using a squeegee for your details to come out.

Flexography printing

Involving the use of web presses, flexography printing prints on long continuous paper rolls. There is no need to use standard plates like in offset lithography. Rubber plates and water-based inks that dry faster are used for faster production. Faster dry time leads to more effective results when printing on materials like plastic.

Offset printing

This printing method involves placing a source image on a plate covered in ink to print on cardboard, paper, and other materials. The material for printing on is placed against the plate to absorb the inks accordingly. An experienced team is required to ensure the correct and appropriate placement of inks. Offset printing is ideal for catalogs, posters, and books for the fast turnaround. This printing method is ideal for higher quantities of repeat times.

Heat transfer printing

When looking forward to creating a range of customized items, heat transfer printing is the ideal method. This is ideal for making customized items including t-shirts, mugs, caps, pens, tags, fridge magnets, and photo boards. Full digital images with high resolution are required for applying to the transfer material.

Engraving

This printing process is the most expensive and takes quite some time. However, engraving is ideal for various materials that other printing methods can’t handle including:

  • Plastics
  • Acrylic
  • Tiles
  • Wood
  • Metal
  • Stones

The engraving process is by hand or machine using a metal plate. Afterward, the design is filled in ink before pressing the paper on. This leads to the creation of a 3D crisp image that can’t be created using other printing techniques.

Embossing

The embossing process involves creating a raised or recessed relief image in paper or other material. An embossed pattern is raised against the background after the application of pressure on the material. This leaves marks on the release of pressure to reveal your design. Embossing is blind with a mark in a similar color as the material or foil block filled with metallic paints including gold and silver.

Embroidery

Applied on fabrics, the process involves recreating artwork stitched in thread strands using special machines. You can have your artwork produced beautifully in a range of colors. Embroidered fabric like t-shirts and uniforms are eye-catching to make your brand stand out. Additionally, embroidery leads to the production of durable, consistent, and quality prints on various fabrics. Embroidered business apparel offers a professional appeal while making your staff look smart.

Bottom line

Lenticular printing is a technique that produces eye-catching items that have various motion effects. However, most businesses have not yet harnessed its possibilities. Now is the time for you to take the plunge and make your brand stand out with lenticular printed marketing materials.

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