Google Ads is one of the most effective Digital Marketing strategies around, creating a lot of new opportunities for businesses by way of increased leads, traffic, and conversions. As much as Google Ads is effective, in order for it to be so, you need expert help and advice to do it, which is why having a good Google Ads Agency in Melbourne or elsewhere is so important for a business.
So, we say that Google Ads can increase your leads and conversion rates through effective Google Ads Management in Melbourne, but how does it actually do it?
Reach your customers at the exact moment when they need you – With Google Ads you can reach your customers at the very moment they are searching for similar products and services. Your ad gets displayed on the first pages of search engine results, so you know you are getting the visibility and brand awareness that you need.
Reach your local customers – With Google’s location targeting options you can reach customers in your local area, so you are reaching out to the most relevant people out there.
Show them where you are – If you are a physical store, then you can show your customers exactly where you are, making it easy for them to find you.
Display contact details – Your contact details, reviews, etc can be shown in your ad through ad extensions.
Target highly specific searches – By using highly targeted keywords, you can get your ad ranked better in search engine results, and thereby reach more people.
Retargeting – Google Ads offers easy ways to retarget those customers who had visited your website before but did not convert to a sale.
Be mobile-enabled – Be visible to your customers on their mobile devices with mobile optimization available on Google Ads.
Track and measure – Tracking and measuring your ad performance is a breeze with Google Analytics tools, so you know exactly which campaigns are bringing in good results and which ones are not.
Costs – With Google Ads, you have absolute control over how much your ad spend is, which makes it possible to start on a small budget and then increase as you grow your business.
Run multiple campaigns – Google ads enable you to create different ads to suit your different marketing goals, and you can run all these ads simultaneously.