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Search Engine Marketing (SEM)

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  • What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is a technique that helps to optimize the visibility of a website through search engines. Search Engine Marketing is also called Pay Per Click (PPC) or paid search. The goal of SEM is to acquire good search engine positioning on Google & other sites.

Usually, Two types of results are shown by Google search pages and other sites.

Organic search results :

Organic search results are listing on search engine result pages (SERP). Search Engine Optimization (SEO) is used to position Organic listing. Organic search results are shown on the search engine result page (SERP) because of factors such as relevance to the search term. Organic search results increase the website ranking through optimization.

Paid search results :

Paid search results are paid ads for by businesses to rise above the Organic results in the fastest way. Here, advertisers should pay for each click.

  • Why SEM is Important?

There are so many reasons to include SEM in your digital marketing strategy. The following are some of the benefits of using Search Engine Marketing for your business.

–        Get more traffic to your page.

–        Helps to Increase brand awareness.

–       Implementation is quick & simple.

–        Allows to measure performance.

–        Improve engagement with new & returning customers.

–        Catch your audience's attention at the right time.

–        Targeted ads as per the location.

  • Concepts of SEM :

Keywords: It is a term that users enter into search engines that prompt search results to be shown. They are not single words. In fact, they are in groups of words.

Search Network :

 these are the places on search results pages where your ads display. Mostly they are on the top & right of the search result pages. You can also display them on the other side such as Instagram, YouTube.

Text Ad :

Text ads include a title, URL of the site, & a short description. Text ads are the standard types of ads shown in search engines.

URL selection :

URL should be select properly. It should include the words which represent your products. Mostly when you can run online shops

Ad group :

Ad groups are made up of ad sets and keywords, these are grouped into campaigns, where you can specify a daily budget and which countries or territories they will appear in.

Impressions :

The number of times an advertisement appears.

CTR (Click Through Rate) :

An impression that generates a click is called the click-through rate.

Clicks :

Amount of clicks received on an advertisement.

CPC (Cost Per Click) :

CPC is the average cost per click. You can set a maximum CPC to ensure that you don't go over budget.

              SEO has become a necessity in today's world. However, if you use it in conjunction with other tools, like SEO, it can be much more powerful. The study of keywords is the foundation of our search engine strategy. When looking for certain keywords, a Buyer Persona is also crucial because it allows us to segment our audience more accurately.

 Digital Marketing Course In Kolhapur

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