Definition of SEO
SEO (Search Engine optimization) is the observation of optimizing your web site for search engines.
In alternative words, the goal is to form content that will naturally position itself within the 1st Google positions on all the queries typewritten by your promoting target. you'll so drain qualified traffic to your web site, and convert this traffic into prospects than customers.
Why Choose SEO as a growth strategy? To sustain your business over the long term!
The quality of SEO is that you simply typically ought to wait many months before seeing your web site pages positioned on the first Google page on the keywords associated with your activity. however, once you're positioned on the primary page, in all probability stay therefore for years to come: the ROI of SEO will so be even within the future.
So, whereas SEO is “free”, ocean (Search Engine Advertising) consists of paying to look on Google. The advantage of the ocean is that this strategy permits you to position yourself forthwith on Google results. however as shortly as you stop paying, your visibility drops to 0!
In the example below, once the net user searches for associate “IT Advice agency” on Google, he can 1st see a poster (SEA), and second a natural search result (SEO).
If the net user clicks on the ocean results of itadvice.net, then it advice agency can buy the press with Google (the worth varies in line with the requests and also the themes). By imagining that every click price one Rupee, the corporate can pay a thousand rupee to achieve a thousand clicks!
If the net user clicks on the SEO results of itadvice.net, then the press is free for an emergency as a result of its natural result: a thousand clicks can so be free!
Thus, SEO is additionally suited to long digital ways, whereas ocean permits you to get business within the short term!
The 3 pillars of SEO: content, technique, internet linking
1. Content
To be visible on search engines, you've got to form pages that answer the problems of your promoting targets (we speak of persona promoting).
For each page, we are able to target a priority request on that we would like to position ourselves.
For each targeted request, it's then necessary to grasp the search intention of the net user and to reply thereto. Google can favor the content that best meets this search intent.
If the net user is trying to find a definition, the content of four hundred words can in all probability be comfortable. If the net user is trying to find a guide, then content over a thousand words or additional can in all probability be additional appropriate.
There is additionally a link between married woman and SEO: if the content of your page pleases the net user, Google is able to find it by analyzing information like the time spent on the page, the bounce rate .And you'll so highlight on the search results!
2. The Technique
Google often crawls your website. To facilitate its passage, you need to place in various parts which will enable Google to simply understand what your website is concerning.
Among the technical parts, we discover for example:
A responsive style website: your site should be appropriate to be used on mobile and pill (and desktop of course);
The quick loading times: a loading of your pages in but one second has become a norm these days. Indeed, the user is showing additional and additional exigent, and if your website takes many seconds to load, then he risks going away before the page isn't utterly loaded and so of aiming to see your competitors;
The implementation of structured data: permits Google to raised perceive the content of your page.
3. Net-linking
Net-linking may be a pillar of SEO that ought to not be neglected.
Net-linking is the action of receiving links from alternative websites. The additional quality your website receives, the additional Google can understand it as an associate authority website in its field, which is able to have a positive impact on your SEO.
There are many strategies to develop a range of external links:
- Buying links
- Guest blogging
- Link exchange
Be careful although, Google seeks to penalize sites that abuse this sort of observation. it's powerfully suggested to delegate this half to associate SEO specialist, at the danger of being punished.
