With the digitization of business came the democratization of marketing. Tools that were previously only available to large corporations are now available to small businesses . To work on the image and advertise online it is no longer necessary to have a specialized work team. Therefore, even freelancers can work in this area of their business.
However, many still think that tools such as SEO are still a thing of the multinationals. You could not be more wrong. The fact that everyone has their site on the Internet means that you have to work to stand out. It is not worth being there, you have to work hard to get to the top .
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Small businesses, whatever they are, are the ones that should work the most on their SEO. Did you know that in 2019 82% of people searched “near me” on their mobile devices? This figure clearly conveys the importance of positioning for SMEs and the self-employed. Users are already looking for them, they just need a powerful SEO strategy that places them where they can see them.
Local SEO positioning
Local search is where small businesses should go for SEO. When you are a hairdresser or a neighborhood appliance store, you have your potential customers close by . It is them you want to reach. In the same way that, speaking in traditional marketing terms, you would not run an ad on national television, you will not invest your money in reaching users across the country.
Web and social networks to match
Although the Google algorithm is one of the greatest mysteries of humanity, we know some of the factors that the search engine takes into account when positioning. Two of them are having an optimized website and social networks in which you share relevant and valuable information for users. There are no small businesses so small that they cannot have both.
It is not necessary to have a very complete custom website with thousands of sections and subsections. It is enough that you have a digital presence through a simple but clear page in which you talk about your company and your products or services, which can be viewed correctly from any device and loads quickly. Do you find too many requirements? At DML all the websites we design comply with them .
Even if you think that your business does not need to invest in digital marketing, it is essential that it do so to stay competitive. Why don't you tell us what your goals are ? We will help you create the perfect strategy for you and your pocket .
