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Every social media platform works with different algorithms and different objectives. For a small business, Instagram might be a powerhouse, but for an established brand, it may not work effectively. Every brand chooses its social media platform as per their nature of business and where their target audience is present.

In this article, we will mention seven biggest social media platforms out of which you can choose one as per your suitability:


Facebook was established in 2004, and it handles 2.45 billion monthly users. No matter from which industry you belong to, there is a space for you on Facebook. Major companies from different sectors are present on Facebook. You can boost your business posts via Facebook ads or by creating a group, and you can also use a live video feature to increase your engagement on Facebook.


Twitter was established in 2006, and currently, it handles more than 300 active monthly users. Twitter is a perfect platform for businesses engaged in customer dealing, entertainment, sports, and marketing. You can get a tremendous amount of engagement on Twitter if the platform is used correctly. Brands can use Twitter as a platform to engage directly with their customers, provide solutions, and receive feedback.


LinkedIn was established in 2003 and currently has 310 million active monthly users. LinkedIn is a community of professionals where you can build and improve your professional network. LinkedIn is a perfect platform to stock your products and find partners.


Instagram was launched in 2010, and currently, it handles one billion live users. Instagram is an excellent platform for product-based brands and influencers. Instagram’s shoppable post feature is also a great point of attraction for various brands. You can directly drive sales through Instagram by providing a link and the product information.


Snapchat was founded in 2011, and currently, it handles more than 350 million active monthly users. If your target audience is very young, then Snapchat is a perfect platform for you.


Pinterest was founded in 2010, and currently, it handles more than 300 million active monthly users. Pinterest is a perfect platform for fashion, food, décor, and wedding-related businesses. Appealing visuals thrive on Pinterest. If your target audience is majorly female, then Pinterest is the right choice for you as more than 80% of Pinterest users are female.


Reddit was founded in 2005, and currently, it holds more than 400 active monthly users. Reddit is also known as the top page of the internet. On Reddit, you can find more than 1,50,000 communities dedicated to every topic you can imagine. With so many niches present in one place, you can find the one related to your business and attract potential customers for your brand.


To create a solid social media strategy, you first need to find out a perfect social media platform for you. Every social media platform cannot cater to the needs of every brand.

Source: Seven Biggest Social Media Sites in 2020

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