Shopee marketing strategy – Soul Creationz is a digital marketing agency that helps customers to boost traffic to their online and offline business with Integrated Marketing.
Visit here:- https://www.soulcreationz.com/
1. Run Campaigns
One of the keys to improving your Shopee sales is to become more visible to potential buyers. The Shopee My Campaigns feature enables you to plaster certain products into portions of the website that is most visited by buyers.
My Campaign is Shopee’s way of helping sellers make the most of the Shopee platform. As we can see, Shoppe lets buyers join campaigns for free.
It is important to note that product nominations need to be based on these criteria:
Product descriptions and images need to be decent and accurate
The seller should have a willingness to provide 10%-20% discount if the seller is approved
Attractive prices
If you are unable to follow the above criteria, your appeal to join a campaign might be declined.
How To Join A Campaign
Campaigns will show up in the Upcoming section when Shopee adds new events for sellers to join. Take note that the nomination of products is not a guarantee that Shopee will select your products for the campaign.
Perks That Sellers Will Enjoy If They Are Selected For A Campaign
Exposure in the desktop and in-app campaign banners
Products will be featured in email blast marketing as well as push notifications
Increased shop awareness through improved click-through rates
2. Use The Top Picks Features
Shopee designed Top Picks From Shop to increase cross-selling. With this feature, sellers are able to add four to eight products in a single collection that can be displayed on one’s product pages. This encourages buyers to add more of your products to their cart and thus increasing overall Shopee sales.
You can create a maximum of 10 collections. Only one collection can be displayed on your product pages at a given time.
How To Create A Collection For Top Picks From Shop
Go to Seller Centre and click Marketing Centre.
Choose Top Picks from your Marketing Tools.
Choose Add Collection to open the product selector.
Click the green plus button to start adding products. Add at least four products. Take note that you can only add up to eight products.
Tick the products that you want to add to Top Picks From Shop. If you have a wide range of products, you can locate your desired products by product name or product ID. Click Confirm once you have selected the products that you want to include in the promotion.
A preview of your chosen products will be visible on the bottom left corner of the window. Enter your collection name and then click Save.
Click Activate this Collection now or Activate later.
You will now be able to view your collection when you go to your Top Picks dashboard. If you want to deactivate the current collection, click on the green switch. If you click preview, you will be directed to a page with all of your chosen products and their details.
3. Nominate Products For Flash Sale
Flash sales are deals that appear on the Shopee homepage. Using the flash sale feature enables you to increase your sales since this is the section of Shopee that most buyers visit when they are looking for discounted items.
Since this is one of the most popular features of Shopee, sellers are able to garner the most clicks and views. You will also gain the following benefits:
You will increase your chances of having your best products sold out
Attract more visitors and exposure to your online store
Requirements To Hold A Flash Sale
A start and end time
The discount price or percentage should be within the Accepted Discount Range of the nomination agreement.
Sufficient stock (your stock for the flash sale will be deducted from your total product supply)
Products that belong to the category requirement that Shopee chose for the flash sale
You can also add product variations. This is optional, however.
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E-mail:- nithi@soulcreationz.com
