Key performance indicators (KPI) are a set of quantifiable measurements that are used to gauge the long-term performance of the company. They help in determining the company’s financial, strategic and operational achievements. KPI helps you to understand the performance of your organization. As a quantifiable and outcome-based statement, they are the elements that express the goal of the company.
Here are some of the key performance indicators that you should start using for improved marketing of your business.
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is the total cost of acquiring a customer through sales and marketing efforts. It is the cost of convincing prospects and customers to buy your products and services.
Lifetime Value of a Customer (LTV)
It is one of the key statuses likely to be tracked as part of a customer experience program. LTV helps businesses develop strategies to acquire new customers and retain existing ones.
Return on Investment (ROI)
It is a performance metric that is used to evaluate the efficiency of an investment made. You can calculate the ROI for all your marketing strategies and in most cases, the ROI should be 100%.
Return on Ad Spend (ROAS)
It is a metric that measures the efficacy of digital advertising campaigns. ROAS is influenced by profit margins, operating expenses and the overall performance of the business. To gauge onROAS, you need to have a defined budget and firm handle on the profit margins.
Marketing Qualified Leads (MQL)
Marketing Qualified Leads (MQL) are leads that are likely to become a customer compared to other leads based on lead intelligence. It can be tracked from looking at specific behaviors and levels of engagement such as website visits etc.
Sales Qualified Leads (SQL)
Sales Qualified Leads (SQL) are prospective customers that are ready to engage with the sales team. They are determined by the company’s lead management process that is often indicated by the actions of the prospects.
It is the percentage of visitors who take the desired action on your website. The action can be in many forms, varying from site to site. It is a systematic process of increasing the number of visitors on your website who can potentially contribute to your sales revenue.
It measures the shares, likes and comments for your business’s social media efforts. Social media engagements help you to measure the performance of your online campaigns. It helps in generating new leads, nurture existing leads, generate sales and build brand loyalty with consumers.
Net Promoter Score (NPS)
Net promoter score (NPS) measures the experience of your customers and predicts the growth of your business. It has been proved to transform the business world and provides core management for customer experience management programs.
It is the collection of activities businesses have been using to increase the number of repeated customers and the profitability of each existing customer. This strategy enables you to provide and extract more value from your existing customers.
Key performance indicators are beneficial tools for your business as they give you a complete overview of your company’s progress towards its goal. It also helps in evaluating the performance while also increasing its visibility.
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