When buying a product or hiring a service, it is completely normal to compare the options available in the market in search of the best alternative for each individual's particular needs.
In fact, Marcus Sheridan in his book They Ask, You Answer , names comparisons as one of the ‘Big 5': the five most consulted things on the Internet by a user before making a purchase decision.
Therefore, if you are looking for an SEO Company in Lahore, here we build a ranking based on the following aspects:
– Clients: Nothing speaks of the performance of a company like its previous success stories.
– Position in Google: Being a company dedicated to SEO, we are concerned to know if the efforts they are investing in their own website are yielding results. For this point, we use two tools:
Moz: from here we take the domain authority (DA, by its initials in English) and the number of keywords that the site has competing to position itself in Google.
Ubersuggest: we compare the DA with that indicated by Moz, since they always vary from each other. We also note how many backlinks the site has and what portion of them are no follow .
Despite the fact that the tool offers the number of positioned keywords and estimated organic visits per month, these are data that vary by country. We have omitted them so that the results of our ranking are not determined by the geographic location of one agency or the other.
-Value of its main executives: Here we have looked at how much experience in marketing the people who lead these companies have.
– Time in the market: Although it is not a determining factor, we have given it a value within our selection while the brand has experience.
– Costs: This is another of the Big 5 named by Marcus in his book. The transparency around this issue conveys a lot of confidence. Hence, we take into account if the prices are on the agency's website and, if so, what they are.
-Quality of the information offered on your site: It speaks a lot about the level of some brand and the value knowledge that they offer on their website. Here we have reviewed if your material is useful and actionable.
-Tools: Several SEO pages (like Moz) have free tools available to your site visitors. In case the companies have developed them, we review how well they worked,
-Quality of service: The last of the items that Marcus names are reviews from previous clients. For this list, we considered whether or not testimonials were on the website and what they said about the service (although predictably no one will put negative feedback on your digital cover letter).
The form is, in our opinion, unnecessarily deep. Some of the required questions are: “What is your current monthly budget for Online Marketing?” and “What is the total monthly budget you have for SEO services?”
Any user should be able to access their previous success stories, regardless of whether they work for a company that meets those requirements.
SEO efforts
However, as mentioned on their website, their SEO efforts are effective: they are the first in Google after the query “SEO Latin America Agency”.
According to Moz , their domain authority is 22 and they have 13 keywords ranking in search engines.
Ubersuggest , on the other hand, gives them a DA of 42 and notes that they have 1,073 backlinks, of which 21 are no follow.
Time on the market
According to its history on LinkedIn, it was founded in 2013. That is, it has 6 years of experience.
Quality of the information offered on your site
The latest entry on his blog is dated April 2017. Despite being abandoned, the information was useful and actionable at the time it was written and published.
However, several things are already obsolete because SEO is a topic that is updated every day.
Tools
They have the option of conducting a free SEO Analysis . It offers general data that can be useful for a website (What are its titles and descriptions? Does it have a site map?), But it is not entirely accurate:
Conclusions
After doing this study, we can assure that each agency in this ranking has its weaknesses and strengths.
Which one is the best for you does not depend on your position (or appearance) in this list, but on the needs you have as a client who wants to position your website in Google.
Curiously, none of them mention what their rates are on their website, but here you can check what the SEO Prices are in each part of the world, what factors an SEO budget depends on, and how much each SEO services costs according to the number of hours which requires.
