Thriva is a company specializing in personalized health via blood testing.
The company's service works by taking a sample of your blood to access your blood biomarkers, and once you’ve done the home test, which involves pricking your finger and squeezing droplets of blood out of it, you post your sample back to a Thriva-accredited partner laboratory and it is analyzed to provide data on how your lifestyle is impacting your health.
The results of these analyses are then uploaded to Thriva, who send you a bespoke report in the form of an online portal along with recommendations from a GP with guidance on how to improve your lifestyle if required.
The chefs cooking up a personalized storm at VitaMojo
VitaMojo
However, more recently, the firm upped the ante in a bid to make these results more actionable. It teamed up with VitaMojo, a restaurant and software company, to launch a venture which allows people to design a meal which meets their body’s exact needs – based on their blood.
Combining Thriva’s at-home blood testing service with VitaMojo’s food ordering software, the partnership allows diners in the London-based restaurants to develop bespoke meals, while offering guidance on which foods they can eat to improve their personal blood test results as well as their overall health.
To see how the innovation worked, I took a Thriva blood test and then VitaMojo put together a meal suggestion, created under the guidance of registered nutritional therapist Alice Mackintosh and VitaMojo’s head chef, Paul Davies.
My personalized meal, which is said to offer me all the nutrients I need based on my blood biomarkers, consisted of: Veg purees, mixed baby veg, peas, asparagus, mustard greens, baked stuffed sweet potato with couscous and cumin, nut and seed mix.
The nutritional macros of this meal were: 51 percent at, 17 percent protein, and 32 percent carbs; a very large portion with a total of a whopping 900-1000 calories.
“Based on your biodata, high activity levels, and vegan diet, we have suggested a meal around 900 calories, with a macro breakdown of 51 percent fat, 17 percent protein and 32 percent carbs,” Mackintosh told me.
“Your test results showed no deficiencies, which is great news! However, we would suggest also keeping an eye on B12 levels being as you are plant-based and exercise often. We would also recommend always being sure you get a good source of vegan protein on your plate to deliver sufficient amino acid levels. We added ex
