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The arrival of iPhone xr seems like an afterthought. Not surprising, really. Apple has always been a leading company, with the latest, the greatest, and even the biggest. Projecting your life to the forefront is the cornerstone of a company's image, market share, and stock price.

That's not true for iPhone xr. In the context of yesterday's events, this phone is also an RAN. Its low power consumption, with a single camera and a lower-resolution screen, has drawn criticism from display enthusiasts online. That's exactly what Apple needs to make — and apple will sell a lot of them. In fact, I wouldn't be too surprised to see this entry-level device outsell its two premium brothers.

In the last 24 hours, a lot of people have asked me which phone they should buy. Of course, the answer varies from person to person, but for most people, the XR just makes the most sense. As I wrote in practice yesterday, the iphone x belongs to the rest of us.

We all know this is going to happen, and a company like Samsung certainly has apple running around for its money, but the iphone x does test the limits of what consumers are willing to spend on smartphones. The initial sales report was not ideal for the phone, although a more expensive phone meant, naturally, that Apple had to sell less in order to reach the same bottom line.

Last year's 10th anniversary phone pushed the iPhone's limits in terms of basic technology, design and budget. It represents the biggest leap in the line of products since the app Store launched in 2008 and helped push the $1,000 smartphone.

But Apple is not Vertu. In fact, getting products into the hands of consumers is an equally important aspect of selling new phones. Early reports have led the company to look at returning to LCDS as a way to offset the cost of mobile phones in order to appeal to a wider audience.

As the Wall Street Journal put it in June, demand “may be slower than many in the industry thought a year ago when the iPhone maker was preparing to launch its first OLED smartphone”. For Apple, a return to LCD could feel like a step backwards after its most forward-looking phone.

But while these things do matter to some people, technological updates are driven more by a desire to stay ahead of the competition than by consumer demand. While it's nice to have the highest resolution possible, it's not necessarily worth $1,000.

For the iPhone, the XR represents a more balanced approach. But based on the iPhone X, the phone's price is relatively reasonable and doesn't have the feel of an iPhone 8.

The XR is the populist iPhone. The iPhone for the people. I've been calling the iPod Mini iPhones and Matt Burns has been talking about its iBook, but the point is. It's a cheaper, more colorful option. At least one of our colleagues was a little confused about which color to use.

At $749, it's not cheap, but compared with the XS and XS Max (which start at $999 and $1,099, respectively), it's relatively cheap, and most of the missing features won't have any impact on the daily use of the average user. Heck, even single-lens cameras have learned to approximate portrait mode to further cushion the blow.

If you're a potential iPhone buyer, you might be in the same situation. The XR is a way to go, and Apple sells a lot of things.

If I wanted to buy a new iPhone, I would almost certainly go the XR route. Look, I'm a tech blogger living in New York. I have a pet rabbit to feed. Do you think rabbits grow food on trees (I mean, technically, but you get the point)?

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