In the world of Digital Marketing, the options available to businesses are endless. From organic methods to paid methods, there are so many strategies that you can employ to achieve your goals and to grow your business.
Although there are so many organic methods around, most companies still opt for paid strategies such as PPC, because they get much faster results that can be seen immediately. Although it is essentially ‘paid advertising’, it is a very cost-effective method, because you pay only when someone clicks on your ad, therefore you are paying for actual results.
Effective PPC campaigns can increase leads, traffic, and conversions. However, due to the fact that PPC campaigns are quite complex and need proper planning before launch and management, it is best to get the services of a Digital Marketing Agency that specializes in SEM Management, to help you out. These agents have vast experience in running PPC campaigns and are experts in SEM Management.
PPC or SEM (Search Engine Marketing) campaigns can be created on search engines such as Google and Bing, as well as on social media sites that allow paid advertising, such as Facebook and Instagram.
There are a lot of benefits you can gain from running a successful SEM campaign, such as:
- Greater brand visibility.
- Increased high quality and relevant traffic.
- Increased sales and revenue.
- Greater brand awareness.
- Higher Return on Investment (ROI).
So, how do you go about launching a successful SEM campaign together with an expert Agency in SEM Management in Melbourne?
Research your target audience – Knowing who your target audience is, is a very important part of SEM, without which you cannot run a successful campaign. You need to take time to research your intended audience, know their demographics, their interests, shopping habits, etc. With this information, you can create better ad campaigns that target high quality and relevant audiences.
Advanced targeting options – Using advanced targeting options helps you narrow your audience to the most relevant, and you can target them according to past behavior, interests, etc. In addition, you need to have compelling content on your ad copy that sparks interest in potential customers and is able to draw their attention and interest.
Always follow best practices – Your first-time ad campaign should be created with related ad groups, and you should always follow best practices in terms of ad structure. Most first time users tend to deviate from these standard best practices when running an ad campaign.
Experiment with ads – When starting out on your ad campaigns, you can experiment with different versions of your ads on most advertising platforms. Experimenting with different styles, content, etc will help you in figuring out what kind of ad styles are more appealing to your audience. With these experimental ads, you can get actual feedback that helps you with your future campaigns.
Ad extensions – Ad extensions are additional pieces of information that you can include in your ads, such as phone numbers, product rankings, etc., which are useful for users in their buying decision. These can drastically enhance the performance of your ad campaigns because you are giving your users additional information about your product or your business. Of course, when it comes to GoogleAds, in order for your ad extensions to be displayed, you will need to achieve a certain ad rank, which in turn will depend on your keyword bid, landing page experience, ad relevance, and click-through rate. This is another reason why it is important to have a good PPC Agency on your side.
Landing Page – Creating an awesome landing page for your campaigns is another important aspect that should not be overlooked and is an integral part of SEM Management or elsewhere. Ideally, a business should use custom landing pages for each ad campaign, that provides a fantastic user experience, loads fast, and features a specific call-to-action.
As you can see, launching your PPC campaign is quite a complex task, requiring great planning and strategizing, which is why you need a well experienced, creative Agency, who is specialized in all things related to SEM Management to help you with it. They have the expertise and know-how on how to run successful SEM campaigns that will reap many benefits for your business and will help your business grow in no time at all.