If it’s a holiday luncheon with your best clients, a workshop for business owners at your accounting company, an in-store reading by a favorite local author at your children’s bookstore, or simply a way to thank customers on Small Business Saturday, organizing an event is a perfect way to help draw potential customers, cement relationships with current customers and create a buzz about your business.
But the concept of organizing an event will scare many small-business owners. Yeah, there will be plenty of moving parts involved in putting an act together, but don’t let that put you off.
Here are some of the tips to execute the perfect corporate event ;
Setting a goal – Do you want to draw local attention, generate knowledge about your brand, develop a mailing list of potential buyers, or market slow-moving products? Set targets first, then decide the type of case that would help accomplish them.
Identifying the scope of the event – It’s important to scale the event’s reach to your level of expertise. If you’ve never hosted a function before, don’t begin by planning to hold a day-long business conference with hundreds of guests in a hotel ballroom. A one-hour session at your workplace will accomplish many of the same aims.
Timing it perfectly – Timing is key to the success of the case in which the PR firms in Sri Lanka strictly follow. Consider main dates, such as holidays or annual activities in the neighborhood, that may clash with yours, or pick a theme to showcase. Often weigh how much time visitors will need in order to schedule accordingly to attend, and how much time you’ll need to prepare for the gathering.
Choosing the most appropriate team – The team who will be in charge of the event will be a key factor to consider. If it’s you or a key employee, you need one person to take responsibility and handle all the information, then others to assist with the majority of the moving pieces. Making sure tasks are clear-cut means you don’t wind up without chairs at your meeting or glasses at your wine tasting. The experienced and highly skilled employees at PR companies in Sri Lanka who specialized in organizing the best corporate events will provide you with highly staunch individuals.
Evaluate the process – It’s vital that you sit down with your respective team members and mentally walk through every step of the process. Envision everything happening, and imagine everything you would need. Often remember how much manpower you’ll require at the case itself, what could potentially go wrong and what (and who) you’ll need to have on hand to tackle such snafus
Setting a budget – When you visualize the case, you may find the expenses are adding up to a price beyond your means. That’s when it’s time to either cut down the schedule or find a way to get in the extra funds you need. According to the nature of the event, you may consider finding a sponsor for the event (perhaps one of your sponsors or suppliers), selling tickets in advance, or working with a complementary company to split the costs.
Creating a marketing plan – Enable plenty of time to get the message out. Depending on the type of event you’re organizing, the publicity campaign could include email outreach, direct mail, in-store signs, and radio, print, internet, and cable ads.
Alert the media – Community media are vital to creating awareness regarding the event in the region. Give local writers and blogs a press release about the forthcoming case, invite them to cover the event, and send them a follow-up press release after the event. The publicity will help spread the news about your company and to those who can’t join.
Create buzz – Social media can be a strong weapon in order to make the target audience excited about the event. You will tease the event well in advance, post pictures of and news about the plans, and even welcome customers to the event. Hold the social media energy up during the event by making an employee live tweet and share pictures and videos from the event as it’s going on.
Developing promotions – Find out how you’ll advertise to consumers while they’re at the event, whether with business cards and brochures, discount vouchers or gift cards, or product giveaways and competitions. Make sure to collect attendees’ contact information—this can be as easy as making them write their email addresses on a form or put business cards in a fishbowl for a drawing to win a free gift.