The very thought of PPC services in Denver CO using print promotion techniques to grow their business may seem odd. After all, isn’t pay per click exclusive to digital marketing? But with so much competition on the internet, print marketing may be exactly what a PPC agency needs to reach out to its potential clients.
Print materials like posters and signages act as your company’s physical proof, which still appeals to many potential clients more than your digital presence. If you do it right, then you can use it to build your credibility and build your brand presence offline. The type of print marketing techniques you use will depend on your budget and your target audience.
Print Marketing Tips For PPC Services
Conduct Market Research
Market research is just as important for print marketing as it is for digital marketing, if not more. You need to understand your target audience to find the best ways to reach them before you approach printing services in Denver CO. This will help you ensure that you get a good conversion rate and ROI.
You should also pay attention to what your competitors are doing to build their offline presence. This will give you an idea of what works and what doesn’t.
Identify And Advertise On Niche Publications
While mainstream newspapers and magazines are close to becoming obsolete, niche publications are still popular among readers interested in the topics they cover. You can create convincing ads with the help of graphic design services in Denver and publish them on these publications to reach your niche audience.
You need to identify which niche publications cater to your target audience, e.g. if startups are your target clients, then you can advertise on startup-centric business magazines.
Install Signboard Outside Office
No matter what type of business you run, you can always use a signboard outside your office. It will help potential clients and employees looking for PPC services in Denver CO find yours with ease. The board also adds to your branding because it helps bypassers identify who the office belongs to.
You should add brand colors, name and logo for starters. You can add more details (like NAP info, services, etc.) if you have enough space but avoid cluttering the board with too many details. Place it somewhere noticeable and make its content legible from far.
Proofread Your Copies
Spelling and grammatical errors are just as embarrassing on print as they are online. But unlike digital media, you can’t edit the copy once you publish and distribute the copies. So you need to proofread your copies multiple times before submitting them to the printing services in Denver CO. This will save you time, money and reputation.
You can use spell checkers like Grammarly to proofread your copy but don’t rely on them completely because they too might miss a few errors. You should read the copy thoroughly to catch all the errors.
Keep Your Design Minimalist
Minimalism is a common trend among graphic design services in Denver, whether they make copies for print media or digital media. Designers have to create their designs within a limited space for both screens and papers. They try to limit the number of elements to the bare minimum needed so that readers can focus on the main message.
You need to identify the core elements of your message so that you don’t remove too much but still prevent a clutter.
Create Scalable Designs
Your print marketing strategy may not be limited to A4 sheets, you might hire graphic design services in Denver to create business cards, letterheads, brochures, etc. So you need a design that can adapt to different print sizes to prevent the message from getting distorted.
You can start by hiring designers who specialize in creating designs for different types of materials. Make sure to save the files in scalable formats.
Define Your Metrics
In digital marketing, you can keep track of where PPC services in Denver CO are getting their clients from. But it’s hard to do the same for print marketing because you can’t be 100 percent sure where your clients are coming from. But you still need to define your print metrics to see whether you are getting a good ROI or not.
One way to do it is to measure how your sales have improved after your campaign. You can also use QR codes and landing page URLs on your print materials to see if they’re driving traffic to your website.
These are just some ways through which you can ensure that you get a good ROI on printing services in Denver CO.
