Initial coin offerings, or ICOs as they have been commonly appreciated, have been, for a long time, viewed as the de facto manifestation of confluence between the world of blockchain and traditional investments. There might have been points of criticism that put down the credibility of ICOs but anything said, it cannot be denied that they played a major role in heralding the glory and goodness of the decentralized ledger technology to the whole world.
Even to this day, ICOs occupy a premium position in the blockchain landscape. It is one of the reasons why marketing an ICO is relevant today. Marketing has been known to change from time to time, and ICO marketing is not an exception to this golden rule. A blockchain marketing company is expected to be constantly updated with all the latest trends when it comes to ICO marketing.
One of the best parts about ICO marketing is probably its most vulnerable weakness – since ICOs are completely unregulated, the rules of marketing are almost a constant globally. It means that an ICO marketing agency in India does not have to strategize any different than any other blockchain marketing agency!
In all the changes, a few have remained constant throughout the time since the inception of ICOs. We will discuss a few of those pointers that need to be uncompromisingly considered when marketing your ICO.
Defining High-Level Strategy
A strategy for your ICO is extremely important even before you commence the development of your ICO. You should know answers to a few basic questions like the problem that you're trying to solve and the pain-point the problem causes. In addition to knowing these answers, it is important to position your answer in such a way that it becomes a unique selling point. The unique selling point should not only talk about the solution but also on how the solution is a quantum leap from where the landscape stands right now.
Creating the Collaterals
Documentation yes another vital step that defines (Or sometimes, breaks) the success of your ICO. Documents like the white paper should be made available to potential investors, so they can already set some dollars aside for your project.
In addition, you will need to create a robust and engaging online presence through an interactive and intuitive website that also gives a link to your white paper. You should maintain social media profiles in such a way that you constantly communicate with your potential customers. You should also invest your time and effort in creating compelling and informative infographics for websites like BitcoinTalk. All these efforts culminate at building an active community that intensely talks about your ICO.
Managing The Community
The success of your ICO depends on the magnitude of enthusiasm that you are able to generate in your community. Sometimes, the intensity of engagement is contingent upon the strength of your community. This is one of the reasons why you will need to have a substantial email subscriber list, large followership on Facebook and Twitter, and engaged audience on Reddit and other dedicated forums, and above everything, a highly engaged and interactive Telegram group that discusses your ICO.
There are pundits who will say that it is not the numbers that define your success or your audience. However, having numbers is a good start to measure your marketing success.
Content Marketing
A lot of marketers will swear by the age-old epithet “content is king!” ICOs are not an exception to this marketing method that has stood the test of time. Content needs to be created for different purposes and with different flavors. The content includes but not limited to blog posts, podcasts, infographics, videos, press releases, social media content… And even white paper and website! Each content has its own set of audience and it needs to be created in such a way that it appeals to user-set that you draft your content to.
Plan Your Infrastructure
It is quite possible that you underestimate the intensity of ICO. Your marketing initiative might result in your ICO being recognized in the right communities, and it is such a thing of embarrassment when your website compromises on security performance.
Therefore, it would be a great idea for you to up your game in terms of website security and performance, so your website and your platform does not become a victim of scammers and phishers. A few aspects that need to be taken care of for the security of your website hosting, social media management, blogging infrastructure, traffic handling, and malware protection.
Bounty Campaigns
No blockchain marketing agency should forget bounty campaigns when marketing their ICO. The bounty campaigns help you get the attention of enthusiastic bounty hunters who will passively take care to popularise your ICO. In addition, you will also be assured of them finding bugs making your ICO cleaner, so it can earn the trust of investors. It also explains your geographic reach. It means that an ICO marketing company in India can target bounty hunters in any part of the world.
Email Marketing
Email is the big daddy of digital marketing – although it might be old, it has stood the test of time and has remained one of the most sought after and reliable methods of marketing in the online arena. A highly regulated engaged email list is one of the biggest assets that you can build for your ICO. It also becomes an amazing tool for your post-ICO marketing efforts if you can properly segment it and accurate it. Unlike most email campaigns, the success is proportional to the number of times you send an email. It would, at the same time, be advised not to go overboard, so your investors consider you to be as spam or even a scam!
It would be a good idea to introduce some variety in your email communication. Instead of boring your potential investors with monotonous newsletters, you can add a few updates regarding the industry which might possibly help you establish yourself as a thought leader, and if the information is in the field of your ICO, it will add more credibility to your offering.
Press Releases
Press releases form one of the vital verticals for marketing year ICO. However, running a successful PR campaign is it easier than done. It is to be remembered that for a journalist, the first in their line of priority is their career and reputation. Therefore, it is important for your project to create a PR strategy that coincides with your interest and the priorities of the journalist. A strong and compelling press release content, a targeted story pitching, and media relationships go a long way in positively influencing the success of your PR campaign.
Social Media
Social media is the hangout joint of the internet, and it cannot be neglected when marketing your ICO. What makes social media special is that there are dedicated groups within bigger social media platforms like Facebook and LinkedIn. You can make use of different platforms like private groups, public channels, and a lot more.
