People counting technologies are transforming how retailers and business organisations manage visitor traffic at their physical locations. Gone are the days when stores see lots of foot traffic but minimal sales. These days, technological tools are being used to predict how customers will behave, improve how stores operate and boost conversion rates. The solutions are also leveraged to optimise staffing and advert campaigns. All these combine to help businesses run more efficiently, attract more customers, and make more money.
If you are in the market for people counting solutions, here are the best five options in the market:
1. V-Count
V-Count provides best-in-class people counting and visitor analytics technologies to retail companies and business organisations from all over the world. V-Count’s solutions help these businesses gain a better understanding of how customers behave in their physical locations. They also enable business managers to predict how customers will behave in the future and how these habits can be leveraged to maximise store sales and profits.Some of the most recognisable names in retail use V-Count’s solutions to make the most of visitor traffic. And notable brands in partnership with the company include Samsonite, Samsung, Marks & Spencer, Sephora, and Ford Motors.
Solutions
a. People Counting With V-Count’s people counting software, organisations can accurately measure the number of visitors that pass through their physical locations at any given time. This information can be used to assess store performance, measure the effectiveness of marketing campaigns, calculate the conversion rate, and identify peak/off-peak periods.
b. Queue Management The queue management system monitors wait lines in real-time, notifying the store manager when queues are forming in any part of the store. Shorter times at checkout has been found to increase customer traffic and conversion rates significantly.
c. Heatmap Heatmap technology tracks how visitors move around in your store. It tells you which sections receive the most visitors, which products are your customers’ favorites, and in which ways you can optimize the layout of your store to ensure even more engagement.
d. Mood/Age/Gender (MAG) Recognition MAG helps retail stores separate their visitors into their different demographics. Find out how many of your customers are women, how many are middle-aged, and how satisfied they are when they leave your store. This information can be leveraged to provide a personalized (as well as better) shopping experience to all visitors.MAG has also been useful in creating smart in-store advert displays that only show content that is relevant to the viewer.
e. Business Intelligence Platform V-Count’s Business Intelligence Platform is a business reporting tool that turns traffic data into actionable reports. Knowing how many people visited your business location, and your peak periods is one thing. It is another thing entirely to use that data to create an automated staff schedule that saves you labor costs and ensure optimal staffing at all times.
Competitive advantage
What sets V-Count apart from the chasing pack is how they have a solution for every step of the buying process. Whether you are trying to attract more visitors to your store, convert these visitors to regular buyers, or turn your buyers into lifetime customers/ambassadors, V-Count has you covered.The Business Intelligence Platform, particularly, is a masterstroke. It turns unintelligible data into reports that the least tech-savvy person can understand and implement. To cap it all up, V-Count offers a free trial to all prospective customers. Take advantage of this offer and see how V-Count works with your business location.
2. Traf-Sys
Traf-Sys combines its people counting system with a business reporting tool, providing businesses with a technology they need to measure and improve business performance. Traf-Sys’ solutions track footfall, analyze traffic data, and provide managers with information that helps them boost profitability and improve operations.
Solutions
a. Visicount Traf-Sys’ Visicount counts the number of visitors that pass through a physical space, tracks visitor pattern, and gathers other valuable visitor data. With a user interface that was designed to ensure ease-of-operation and user experience, Visicount is a good solution for growing businesses.
b. Business reporting Data collected by Visicount is sent to the business reporting tool for in-depth analysis. Afterward, detailed reports that measure important store metrics are generated. These reports can be then be leveraged to improve operations and make better business decisions.
Competitive advantage
Traf-Sys provides users with comprehensive reports in varying format styles, with analyses also presented in chart/tabular forms. This, coupled with a user-friendly interface, makes Traf-Sys’ software a reliable option for businesses looking to boost sales and optimize operations without too much oversight. Traf-Sys also offers prospective customers a free quote that highlights set-up costs and potential business benefits of taking advantage of their solutions.
3. Ipsos
Ipsos provides an array of retail management software that has proven effective in helping brands scale up their businesses. Ipsos solutions like people counters, journey mapping, and retail insights are critical tools in analyzing footfall and customers’ in-store behavior. While primarily retail-facing, the solutions have also been leveraged for museums, public spaces, and garden centers.
Solutions
a. People counting software
Ipsos’ people counting software provides a foundation basis for all their other products. In addition to tracking how many visitors enter a physical location, it also provides insight into how in-store operations can be improved, how staff schedules can be optimized, how to maximize customer traffic, and how to boost conversion rate.
b. Customer behavior analysis/journey mapping
This solution leverages customer traffic data to create an outline of how customers move around/behave in the space. Customer movement/behavior data is further harnessed to improve product placement, design store layout that increases engagement, and draw-up impactful marketing campaigns.
c. Retail customer experience
This offers retailers guidance on how to give every visitor a personalized customer experience. This, in turn, ensures continued patronage and prolonged customer dwell times. The more customers feel like your store was designed to suit their individual needs, the more they will visit, and the more time they will spend in your store. This translates to more sales.
Competitive advantage
Like V-Count above, Ipsos provides traffic analytics and retail management solutions for every step of the customer conversion process. In addition to the solutions listed above, Ipsos also has software that aids workforce productivity and provides retail insights. Unlike V-Count, however, there is no free trial for new customers.
Source- https://www.techsling.com/top-5-people-counting-technology-providers-in-2019/
