So many people across social networking sites have built thousands of millions of audiences and brands want to access them. People are spending more time, watching Instagram stories and posts published by their favorite influencers and less time in front of the TV. This has created an opportunity for savvy entrepreneurs to create such places and platforms that enable a brand to correctly arrive at those influencers with very particular audiences and a high engagement rate. So if you are wondering, what those platforms are, here are the 8 best influencer marketing platforms.
1. AspireIQ
If you are looking to get in contact with influencers and content at a significant scale. They work with large brands that do Instagram influencer marketing at big scales. They have a huge database of thousands of influencers with high engagement and audience size. They use CRM software to coordinate with a large number of influencers. Along with this, they use an analytics dashboard to monitor the performance of each influencer and content based on factors like sales, followers driven, and engagement. The best part is, they don’t take any commission on any payment and also offer free demos to brands to let them know how they function.
2. Heepsy
It’s a really good software tool with which you can find influencers according to your exact need. It’s very good for startups and small businesses as it’s a free tool. It comes with very well advanced features like –
• Demographic targeting – You can look for Instagram profiles by the age range of their audience, location, interest, language, and gender.
• Location targeting – You can find influencers in a particular area.
• Keyword targeting – find influencers that have your keywords in their bio.
• Metric targeting – find influencers according to their follower count.
• Contact information – find influencers who have their contact email in their account.
3. Trend
It is a big marketplace with a number of active influencers. It is not like other influencer databases, rather, it’s invite-only and requires the influencers to apply in order to join the network. The application of each influencer must have amazing content in order to be approved. In Trend, you can instantly activate dozens of influencers in a fully automated way that scales.
Trend lays a huge focus on the quality of the content. It’s a place where you can instantly acquire licensing rights of a particular content so that you can use it for say, paid ads. The trend is your go-to platform if you want to create a direct consumer channel for your brand. For brands to run a campaign, the price rate is fixed at $100 and this pricing includes the influencer budget spend. With Trend, you can easily approve influencers who apply to your listing without, and searching as Trend does it all for you.
4. Famebit
Famebit consists of l 33,992 content creators catching up with 1.9 billion people across all social networks. At the beginning of their launch, their focus was just on Youtube but gradually, they have broadened their services to Instagram and other social networks too. Till date, they have a user base of over 7,000 brands who did influencer marketing. Not just this, but in mid-2014 the startup raised $1.4M in funding to build their platform.
5. Instabrand
Instabrand works more like an agency for influencer marketing. They have skilled campaign managers who will help you compose the right message and engage the influencers on behalf of your brand. They have a history of impressive customer logos and follow the concierge strategy as it works for them. However, all its functions are quite costly and might be out of budget for the smaller business. Going by their name, it might seem like their main focus is Instagram, but they also put a big focus on Snapchat as a platform.
6. Hypetap
As Hypetap itself says, it is a curated influencer marketing place for brands, agencies, influencers & talent managers. They have 1240 influencers who have a reach of over 136 million followers. Hypetap has built a vast technology-enabled funnel with which both parties can do campaigns on the platform. Also, the quality of the influencers they have is worth appreciation. With Hypetap, brands can expect high levels of engagement which is very important for influencer marketing.
7. T R I B E
Tribe is an Australian brand launched with great success in 2015. They also have an app for the influencers to connect with the platform. In Tribe, businesses are asked to create campaign briefs and influencers can then pitch a social media post for that brief. Businesses can then accept or reject them based on their post. In order to connect with Tribe, influencers must have over 5000 followers. There are over 100 brands currently using the platform to find and work with influencers for collaborative content.
8. Speakr
Speakr consists of a top-notch network of over 20,000 speakrs. In 2015, amongst the top 100 most impactful influencer campaigns, they acquired 40℅ of them. Speakr is in the market since 2010 and is pretty extremely good at running influencer marketing campaigns for big brands. However, it’s probably not suitable for small businesses.
Source:-https://ymsoffice.com/top-8-instagram-influencer-marketing-platforms/
