Twitch launches a dedicated category for hot tubs post receiving pushback through advertisers and audiences. Pushback says how the trend took over the platform. The new “Hot Tubs, Pools, and Beaches” category is meant to allow the creators to stream whatever they want. Also, providing Twitch advertisers a simple way to inhibit ads from running on streams that they don’t allow to.
Before this week, Twitch drew back advertising from a few hot tub creators without any warning. In a statement, Twitch said that was a mistake. They said, “We did not inform impacted streamers at the time, and we should have our streamers’ trust on us.” Twitch added the ads were temporarily stopped at advertisers’ request and that it’s now working. Now, individual creators can “restore ads appropriately.”
In specific, the ad suspension impacted Amouranth, one of the biggest streamers of the platform. Her Twitch channel is now playing ads again. However, it seems her hot tub streams have been deleted.
Twitch says its rules on what is allowed and what is not on its platform aren’t changing. The company is not intending to stop creators from streaming in hot tubs or swimsuits. While sexual invoking content is banned, context-fit clothing like swimwear in a pool is allowed.
“Being found to be sexy by others doesn’t violate our policies. Twitch said, “we won’t take any actions against women, or anyone on our service, for their boldness.” The post is amazedly a direct message from a tech firm that laid out competing gains and issues. It says the problems being faced in the situation would invoke most companies to address in an unclear manner at best.
Hot tub creators tend to be females, and they have usually faced sexist comments from men. They get harassed by men who don’t appreciate watching them or their success on the platform. Twitch’s new policy plays into that to an extent. It extracts its contents out of the most popular “Just Chatting” section and shifts it into the latest hot tub section. But it also validates that this kind of streaming is permitted and welcomed on Twitch. In its blog, the company states, “first and foremost, no one deserves to be harassed for the topic they preferred to stream.”
Twitch clarifies that introducing a new category is not its full-proof solution. Also, not to providing advertisers a bit more control over what streams run on their ads. But it’s a temporary solution, as it enables the audience to ignore hot tub content and gives streamers a space to continue streaming it. Businesses will be capable of choosing in or out of putting ads on streams in that category.
Though, this could be bad news for streamers. The “hot tub meta” has been a great success for creators. But the major reason for partaking in it is that more view means more ad revenue. If Twitch won’t allow advertisers to pick into the hot tubs section, perhaps fewer creators willing to partake.
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Source: Twitch Launches ‘Hot Tubs’ Category
