Imagine this; you have rolled out an email marketing campaign. However, the outcome of the mailer did not turn out to be as expected. When you dug in further and get the analytics report, you see that the email did not reach most of your list.
In a situation like above, your marketing team needs to work on its email marketing strategy but, give more emphasis to what today, most marketers call email deliverability services. Some marketers, unfortunately, confuse the same with email delivery. Let’s understand the difference between the two.
Email Deliverability v/s Email Delivery:
As similar to the terms sound, they mean very different from one another, holding its importance. Email delivery is the successful delivery of your email to the receiving server. On the other hand, Email Deliverability occurs when the same email successfully lands up in your target audience’s email inbox.
You need to understand that email delivery is easy to take control of. However, email deliverability is a level higher; reason being, if email deliverability is low, it is most likely that your email has landed into the spam folder of your email list.
Email Service Providers (also known as ESPs) provide detailed analysis on why an email’s delivery rate was low; most likely due to hard and soft bounces. Once this information reaches the marketing team, the data can be segmented immediately. However, Email Deliverability’s success is measured by:
- Number of Click-Through Rates (CTR)
- Extent of Engagement
- Sender’s Reputation
Now that we have established the need for email deliverability, let’s discuss it further.
Need for Best Email Deliverability Services:
Email Deliverability is very difficult to ace. Most small and medium businesses opt for a marketing agency for guidance and optimum results. If your brand wishes to make $44 every $2 investment, I think you should read this deeper. Let’s understand the need for best email deliverability services and how to improve email deliverability further:
Successful Email Deliverability means Success in Email Marketing!
Email deliverability is known to be the very foundation any email marketing strategy is designed for. Speaking from the base level, marketers pay ESPs to roll out email marketing campaigns on their behalf but the rest is all in the hands of your marketing team. In simple words, here’s what you need to do for successful email deliverability:
1. Create a thoughtful Design Template
3. Quality Subject Lines (spam-free comes without saying)
4. CTAs to be an Action- Oriented
5. Maintain a fair ration between pieces of content & images used
6. Eye-catching font face, color usage and more
Winning the inbox competition and thinking higher.
In hard times like 2020, the email world stays busy. Whether later or in the past, email marketing is a very competitive area. Brands like Google, according to studies, are blocking almost 10 million spam emails each minute. So, how can you win the inbox competition? Here’s how:
- Reach out to top email deliverability service providers
- Make sure content is original, unique and engaging
- Target towards building long-term relationships with subscribers
- Can have newsletters, promotion of free products and more
Room for Improvement?
Best Practices for Email Deliverability can help
You need to ask yourself a question ‘Will your campaigns bring in quality ROI if your emails don’t even land in the mailbox? What if it’s not even opened?’
To know more tips for Email Deliverability & successful email marketing, visit source blog.
Source: https://www.encircl.com/blog/email-deliverability-the-pepper-to-your-email-marketing-strategy/
