Today, it is essential to be present on the internet to reach as many prospects as possible. Whether you are a large business or a small e-merchant, it is important to create a site, manage social networks and put in place a marketing strategy to make yourself a place on the web. But this is not a trivial process, as it requires a lot of time and some technical skills. So, how to create a blog and reach your target? How to prepare this website creation?
Define the objectives of the website
Regardless of the field of activity, when you decide to create the website, your main objective is necessarily the presentation of your company, your activity and to gain visibility with a target audience. To do this, there are specific steps to follow and devote all the time necessary. Ultimately, the website has a significant impact on turnover, because it will serve to increase the number of sales and attract even more buyers to your products or services. The development of the activity itself depends on it.
The multiplication of sales is not the only objective that can be achieved if the specifications for the creation of the website are well prepared and meticulously respected. Indeed, it is also the preferred tool for generating new exchanges and contacts thanks to CTAs, or newsletters.
The services of a web agency to create a website
Before embarking on the creation of a website, it is necessary to clearly identify your objectives. Indeed, before rushing to a tool allowing the creation of a fast and effective website, it is necessary to define the reason why you want to get started and the results you hope for. Once the objectives have been defined, you can set up the different stages of creating the website.
The creation of the website is a project that has a certain duration because once created and put online, this tool must be maintained and managed in an optimal way. If you have an in-house IT team dedicated exclusively to this, you're fine. But if not, you may face a lack of time and a lack of skills that are detrimental to your core business. It is therefore imperative to call on a web agency able to meet your needs and able to collaborate with you over the long term.
The choice of a professional must be done carefully because a change of provider in the middle of the project can be very expensive and ineffective, especially since each professional has a different approach.
To choose the service provider who will take care of the creation of your website, it is recommended to rely on his experience and his references. Do not hesitate to ask who he has worked for before and ask him for a portfolio so that you can get a glimpse of his know-how. This will avoid unpleasant surprises and you can make sure that his work corresponds to what you are looking for in your business.
You should also inquire about the rates charged by the web agency on which you have chosen. A contract with clear and precise terms must be concluded to ensure that the professional meets his commitments and that the website obtained meets your specific needs and objectives.
How to define the target when creating the website?
In order to properly prepare for the creation of a website, it is essential to establish a list so that nothing is forgotten. The first question to ask is: who am I trying to reach? During this step, it will be necessary to establish one or more typical profiles of the people for whom the website is intended. This phase is also crucial for BtoB customers.
The strategy to adopt will not be the same depending on the target. Indeed, it will be necessary to set up a specific mode of communication according to the different characteristics of the target: age, sex, interests, products/services sought, CSP …
If you don't take the trouble to properly define the targets you want to hit, you might run into a big problem. Indeed, your communication will be too broad: it will affect many users, but will not be sufficiently targeted to push anyone to request your services or to buy your products.
The skills needed to create a website
If you have strong computer skills, you are probably already aware of the different elements to know and define when creating a website and its development. The first skill to have relates to web development, which is essential for making changes and ensuring the maintenance of the website.
In addition, creating a blog also requires the possession of a solid foundation in graphics. Indeed, for your tool to be coherent and reflect your values, you must respect a precise graphic charter. It is also the basis of the “Front End” part of the website creation project, in other words, its reception interface which must be ergonomic, practical and aesthetic in order to attract potential users.
Once the site is up and running, you'll need to ensure that it generates traffic, and then measure and maximize the impact. All of this requires skills in web marketing and web analytics because having a website is good, but it also has to be visible to the public.
The content of the website must be able to influence the behaviour of Internet users, by pushing them to buy for example. There is a long process behind all of this: web marketing, content marketing….
