A few years ago, I was in the need of a digital solution for a small business's educational needs. The technology was available: Video Conferencing, Online Meetings & Lecture Services but it lacked one crucial component: interactivity. Simply put, digital experience platforms let for the creation, deployment, and sharing of digital experiences on multiple devices and channels. Digital experience platforms address an increasingly complicated problem: meeting all the evolving expectations of consumers. Let me explain how Digital Experience Platforms (DPP) can improve education.
Importance of Education
Education is one of the most challenging segments in the market today. Traditional classrooms are being revolutionized by the rise of social media, online courseware, and more. The challenge is to create experiences that are engaging and relevant to students and help them retain information better. How does a teacher get this right? How does a digital platform help achieve this goal?
Digital platforms help deliver rich content to a large number of audiences in a quick time frame. This content can be easily accessed, shared, and updated and can be leveraged to drive higher conversion rates through different forms of content marketing. A contentful platform can provide: *An open and clear line of communication between student and teacher. *A clearly defined purpose for each lesson that drives student engagement and ensures learning objectives are aligned with company goals and objectives. *Ease of use for both students and teachers. *An integrated system for delivering content, integrating student and teacher resources, and tracking student performance.
What do students expect from their instructors?
It's easy to say that students are going to expect more from a course and we know that they're going to demand more from their instructors. Well, according to the latest HPI survey, 75% of the top executives believe that content management is one of the most important elements for driving the business forward. Only 25% of the executives surveyed believed content management to be of secondary importance. Given such a poor view of content management, it's little wonder that so many companies struggle with the basic elements of their website – from layout and functionality to search engine rankings and social media shares.
Digital platforms can help you get a better grip on how your company is perceived by its customers and this, in turn, will help you drive greater conversions and improve overall customer satisfaction. You need to make sure that any content platform you're choosing offers all the tools and integrations your company requires for your specific industry. Some of the key features you should look for in a digital experience platform:
* Integrated SEO Strategies
– Google, Microsoft, and other major search engines have been working on their algorithms which make finding a great ranking more difficult. An integrated SEO strategy will integrate your company's keywords in the headless web pages of your site so they can appear higher in search results. Headless websites are the first point of contact for potential customers when they search for solutions through Google and this is why having headless pages is an absolute must. Htmlose, among others, offers headless webpage integration and page submission services.
* Social Media Integration
– With over 500 million users accessing Facebook daily, Twitter and LinkedIn are fast becoming important business tools. Unfortunately, many smaller companies don't have the budget to invest in their brand via these social media platforms. For this reason, Digital Marketing Agencies offers digital experience platform integrations with these and other popular networking platforms so your company gets the maximum exposure at a low cost. The webinar is a powerful platform that allows you to host a webinar directly from your IaaS/SaaS or PaaS/PaaS. Digital marketing agencies also provide integration options with email, API, CRM, SaaS, and more
